Regional Distributor Manager, Florida

Liquid Death is a better for you beverage company that will murder your thirst with a wide range of low calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun.

Reports To: General Manager 

Travel Requirement: 50% field based travel with some overnight stays as required
Location: Field based remote – candidate must be based in Tampa, Miami, Orlando or Jacksonville, Florida 

Sales Territory: the state of Florida 

Direct Reports: up to 4 Sales Execution Managers, Field Sales Reps, and/or Merchandiser(s)

What’s in it for you?

We believe great work deserves a great package. The typical base salary range for this role is $106,000–$130,000, with the opportunity to earn even more through our Sales Bonus Plan. You’ll also be eligible for our Vehicle Program and of our comprehensive benefits package.

Role Overview:

The Regional Distributor Manager role is a key leadership role, leading a field sales team to drive distributor and territory-level strategies, to drive mutual growth, to optimize performance, and to ensure successful execution of both national and regional sales initiatives. In this role, you will own distributor P&Ls, manage key account relationships, and collaborate with internal teams to influence broader go to market strategy and deliver impactful sales results.  

Role Responsibilities: 

• Set strategy at the territory and distributor level to drive mutual growth and achieve sales targets
• Own the distributor engagement model, including business planning, review cycles (e.g., monthly and quarterly business reviews as well as annual business planning), and national chain selling strategies within the territory
• Lead the entire market by owning the relationship with the key distributor stakeholders and implementing distributor incentive programs to drive performance
• Oversee national and regional key account execution, including point of sale (POS) allocation, new item setups, and dealer loader programs
• Collaborate with key account teams to drive in-store execution
• Ensure sufficient inventory levels to meet market demand and avoid stock-outs
• Internal cross collaboration with Sales Analytics, Operations, Marketing and Finance teams to manage item setups, pricing, forecasting, and inventory planning
• Lead and develop Sales Execution Manager(s) and/or Field Sales Representative(s) in market acting as a change agent, inspiring both direct reports and distributors to adopt new behaviors and mindsets for long-term success
• Serve as the primary point of contact for distributors within the territory, managing local regional chain relationships

Qualification Requirements:

• Bachelor degree in Business, Marketing, or a related field preferred
• 5+ years of beverage company experience in a relatable role where distributor management, sales, and/or key account management were critical to success 
• Direct store delivery (DSD) experience preferred
• Excellent presentation and communication skills
• Familiarity with Google Workspace (Excel, Word, & PowerPoint), Google Suite (Sheets, Docs, Slides) preferred 
• Previous experience working with VIP required, knowledge of IRI, Nielsen, and/or Power BI 
• An entrepreneurial spirit (forward thinker, owner mentality) with willingness to adapt to company changes to meet company hyper growth needs 
• Ability to work cross-functionally and with a wide range of employees with different skill sets
• Must possess a valid driver license and have a clean motor vehicle record (MVR) with no major violations required 
• Willingness to travel up to 50% to meet the high field based travel needs of the role: 
• Statewide travel in Florida to service Distributor Partners 
• Once a quarter cross market blitzes (will go to another state to support sales blitz activity as needed)

Physical Demands:

• Ability to stand in store and sit in a vehicle for extended periods of time
• Ability to carry equipment and product up to 50lbs.
• Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes

The typical salary range for this position is: $106,000 - $130,000 

This salary range reflects an estimate of the anticipated compensation for this role and does not include potential bonuses, equity, or benefits. The actual compensation offer will take into account multiple factors including skills, experience, education, location, and applicable federal, state, and local wage and hour laws. Where state or local minimum salary requirements exceed the posted range, the company will adjust compensation accordingly.

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