Revenue Enablement Content Strategy Manager

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
We're looking for a strategic and execution-oriented strategist to build and scale our end-to-end content and AI enablement strategy for Sales and Customer Care. As the Senior Manager of Content Strategy & AI Enablement, you will define and drive our vision for personalized, role-based content delivery across enablement portals and intelligent AI systems like Atlassian's Rovo AI, Confluence and other tools.
This role blends strategic leadership with operational execution: you'll be responsible for content governance, lifecycle management, contributor enablement, portal ownership, and AI-driven assistance to ensure that our customer-facing teams can find and use the right content, at the right time, in the flow of work.
You will work cross-functionally and collaborate with partners across Enablement, Marketing, Product, RevOps, and IT to elevate the seller and customer care experience.
Key Responsibilities:
Strategic Leadership & Vision

• Define the long-term strategy for content governance, portal experience, and AI-powered enablement for Sales and Customer Care.
• Own the roadmap and execution plan for implementing role or moment-based AI agents using Rovo AI and integrating them with Confluence and other content systems.
• Align and influence cross-functional stakeholders to drive execution across business and technical teams.

AI Agent Development & Governance

• Lead the creation of role or moment-specific AI agents that provide contextual content, guidance, and learning recommendations in the flow of work.
• Establish governance and standards for training AI models using trusted, role-relevant, and approved content.
• Define success metrics and optimization loops for agent engagement and accuracy.

Content Governance & Lifecycle Management

• Build and implement a scalable content governance model including taxonomy, tagging, audience mapping, and health KPIs (usage, accuracy, freshness) across all portals and AI platforms/experiences.
• Lead the full content lifecycle: intake, review, publishing, auditing, and retirement for enablement portals and AI assistants.
• Establish clear standards for content quality, role relevance, and compliance across formats and channels.
• Partner with communication and instructional design teams to streamline publishing workflows and ensure consistency across formats and channels.

Portal Ownership & Experience Design

• Act as the business owner of the Sales and Customer Care enablement portals.
• Ensure a consistent content architecture and user experience that supports both AI and traditional search/navigation.
• Partner with stakeholders to continuously improve discoverability, usability, and alignment to business priorities.

Contributor Community & Enablement

• Develop and scale a community of content contributors across the organization.
• Create toolkits, templates, and training for subject matter experts (SMEs) to submit content aligned to governance standards.
• Host forums, office hours, and communications to drive engagement, education, and accountability among contributors.

We're looking for a strategic and execution-oriented strategist to build and scale our end-to-end content and AI enablement strategy for Sales and Customer Care. As the Senior Manager of Content Strategy & AI Enablement, you will define and drive our vision for personalized, role-based content delivery across enablement portals and intelligent AI systems like Atlassian's Rovo AI, Confluence and other tools.
This role blends strategic leadership with operational execution: you'll be responsible for content governance, lifecycle management, contributor enablement, portal ownership, and AI-driven assistance to ensure that our customer-facing teams can find and use the right content, at the right time, in the flow of work.
You will work cross-functionally and collaborate with partners across Enablement, Marketing, Product, RevOps, and IT to elevate the seller and customer care experience.
Key Responsibilities:
Strategic Leadership & Vision

• Define the long-term strategy for content governance, portal experience, and AI-powered enablement for Sales and Customer Care.
• Own the roadmap and execution plan for implementing role or moment-based AI agents using Rovo AI and integrating them with Confluence and other content systems.
• Align and influence cross-functional stakeholders to drive execution across business and technical teams.

AI Agent Development & Governance

• Lead the creation of role or moment-specific AI agents that provide contextual content, guidance, and learning recommendations in the flow of work.
• Establish governance and standards for training AI models using trusted, role-relevant, and approved content.
• Define success metrics and optimization loops for agent engagement and accuracy.

Content Governance & Lifecycle Management

• Build and implement a scalable content governance model including taxonomy, tagging, audience mapping, and health KPIs (usage, accuracy, freshness) across all portals and AI platforms/experiences.
• Lead the full content lifecycle: intake, review, publishing, auditing, and retirement for enablement portals and AI assistants.
• Establish clear standards for content quality, role relevance, and compliance across formats and channels.
• Partner with communication and instructional design teams to streamline publishing workflows and ensure consistency across formats and channels.

Portal Ownership & Experience Design

• Act as the business owner of the Sales and Customer Care enablement portals.
• Ensure a consistent content architecture and user experience that supports both AI and traditional search/navigation.
• Partner with stakeholders to continuously improve discoverability, usability, and alignment to business priorities.

Contributor Community & Enablement

• Develop and scale a community of content contributors across the organization.
• Create toolkits, templates, and training for subject matter experts (SMEs) to submit content aligned to governance standards.
• Host forums, office hours, and communications to drive engagement, education, and accountability among contributors.

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $150,300 - $200,400
Zone B: $135,300 - $180,400
Zone C: $124,700 - $166,300
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .