Sales Director, Amazon/Intermediaries/Omnichannel

Job Description Summary:

At The Coca-Cola Company, our vision is simple yet powerful: Loved brands, done sustainably, for a better shared future. We are committed to creating world-class excellence in ingredients, innovation, design, and marketing. With an incredible portfolio of brands, we strive to bring unforgettable experiences to consumers across the globe.

As a Sales Director, Amazon/Intermediaries/Omnichannel, you will play a key leadership role in overseeing and driving growth across Amazon, Intermediaries, and Omnichannel platforms. This role is balanced with approximately 60% focus on Amazon and 40% on Intermediaries and Omnichannel. You’ll build meaningful customer relationships, develop innovative strategies, and deliver impactful results in an increasingly dynamic retail environment. If you are passionate about growing revenue, influencing change, and driving strategic initiatives across these channels, we invite you to bring your expertise to our team.

What You’ll Do For Us

Amazon Focus (60%):

• Own Customer Relationships: Build and nurture strategic partnerships with Amazon to drive growth in revenue, share, and profitability.

• Optimize Amazon Platforms: Leverage data insights, keyword optimization, content creation, and digital shelf strategies to ensure a standout brand presence and drive traffic.

• Monitor Amazon Trends: Stay on top of Amazon’s evolving landscape, analyzing market dynamics, competitive activity, and identifying new opportunities for growth.

Intermediaries and Omnichannel Focus (40%):

• Develop Key Growth Strategies: Build and execute go-to-market strategies for intermediaries and omnichannel customers, incorporating pricing strategies, product rollouts, analytics, and promotional activities.

• Drive Collaborative Business Planning: Foster partnerships across intermediaries and omnichannel platforms to identify opportunities, resolve challenges, and drive results for mutual success.

• Innovate with Bottling Partners and Distributors: Partner with Coca-Cola North America bottlers and distributors to ensure alignment between intermediaries, omnichannel priorities, and distribution.

Cross-Functional and Ecosystem Responsibilities:

• Lead the Digital Agenda: Champion ecommerce best practices across the organization while focusing on aligning efforts with consumer shopping behavior trends.

• Leverage Cross-Functional Expertise: Collaborate across marketing, supply chain, and finance teams to deliver seamless execution strategies for digital channels.

• Deliver Operational Excellence: Remove barriers to execution through agile initiatives, ensuring efficiency and customer satisfaction across all platforms.

Key Qualifications & Requirements:

• Education: Bachelor's degree or equivalent professional experience is required.

• Experience: At least 8 years of sales leadership experience within the beverage or consumer packaged goods (CPG) industry, with significant exposure to Amazon, Intermediaries, and Omnichannel platforms.

• Digital Expertise: Deep understanding of ecommerce platforms, shopper behavior analytics, and customer growth strategies across digital ecosystems.

• Leadership Skills: Proven ability to manage cross-functional teams, spearhead complex projects, and deliver results in a dynamic and competitive market.

• Data-Driven Mindset: Strong analytical skills with the ability to leverage data insights and translate them into scalable strategies for growth.

• Strategic Problem-Solving: Ability to address challenges through collaboration, innovation, and solutions-focused approaches.

• Relationship Management: Expertise in fostering and enhancing partnerships with decision-makers across Amazon, intermediaries, omnichannel platforms, and distributors.

Travel Requirements:
This role requires up to 25% travel.

What We Can Do For You:

• Iconic & Innovative Brands: Represent some of the world’s most loved brands like Coca-Cola, Simply, Fairlife, and Topo Chico across growing digital ecosystems.

• Dynamic & Fast-Moving Role: Lead within one of the fastest-evolving segments in the industry, driving growth across Amazon, intermediaries, and omnichannel platforms.

• Professional Growth: Thrive in a culture that invests in talent development, supports innovation, and fosters collaboration at all organizational levels.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Account Management, Business Development, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Sales, Sales Management, Sales Process

Pay Range:

$141,000 - $165,200

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

March 24, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.