Go-to-market Marketing Lead

Veloq is the B2B technology spin-off of Rohlik Group — built on more than a decade of running one of Europe’s most advanced online grocery operations. We took the AI-driven fulfillment technology that powers Rohlik’s success and turned it into a modular platform that helps other grocers win online — profitably. Veloq is still early-stage, fast-moving and hands-on. No layers. No corporate comfort zone.

If you like building things from scratch, this is for you.

• You’ll help build a global B2B tech brand from zero to relevance.

• Your focus will be on Western Europe and the US — working by channels and personas, not local markets.

• You’ll support large, high-stakes enterprise pitches with top-tier grocers.

• You’ll work directly with the CEO and commercial leadership.

• Your work will directly impact pipeline, deals and revenue, not just brand metrics.

• Startup mindset required — test, ship, learn, repeat. Fast.

Your mission is simple: Make Veloq the default short-list choice for e-grocery fulfillment. This is not a “campaign-only” role. It’s about positioning, proof and pipeline.

You will:

• Own the global narrative around profit-first, same-day grocery fulfillment.

• Clearly differentiate Veloq from first-generation automation and failed warehouse tech.

• Deliver 1+ white paper per month together with Product, Tech and Commercial teams.

• Build and maintain a strong case-study library (Rohlik, Bringmeister, Vienna FC, pilots).

• Own LinkedIn strategy for Veloq and senior executives.

• Run ABM programs targeting ~30–50 named enterprise accounts in Western EU & US.

• Turn content into conversations — not vanity metrics.

• Create sales decks, pitch narratives, objection-handling kits and exec briefings.

• Support RFPs and strategic deals where marketing credibility really matters.

• Shape website messaging and persona pages.

• Work with PR agencies and support trade media placements.

• Support industry events, customer tours and product launches (NRF, FMI, Modex, CGF).

• Co-run quarterly GTM sprint reviews.

• Track pipeline contribution, SQLs and persona engagement — not just impressions.

You’re a hands-on GTM marketer who likes execution, not fluff.

• 6–10 years of experience in B2B / Go-to-market Marketing (SaaS, logistics, automation, retail tech).

• Strong writer — comfortable with operational and financial metrics.

• Experience with Account-Based Marketing and LinkedIn Campaign Manager.

• Proven experience with content-led demand generation and ABM.

• Comfortable in a startup environment with ambiguity and speed. Energetic, proactive.

• Low ego, strong ownership, execution first.

• Strong cross-functional collaborator who gets things done.

• Nice-to-have: Background in grocery, fulfillment or robotics.

This role isn’t for someone who wants a finished brand, a big team or perfect processes. It is for someone who wants to build, experiment, and see their work turn directly into deals. If that sounds like you — let’s talk.

• Fair reward - You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly.

• Good food every day - You’ll enjoy a free lunch every day and fresh fruit & veggies in the office. Because good food fuels great work.

• Life, not just work - Unlimited paid vacation based on trust.

• Personal growth - You’ll grow as fast as Rohlik does. Every challenge is a chance to learn and make an impact.

• Real impact - What you do here matters. You’ll see your work changing how people eat and live — from day one.

• Recognition among colleagues - Your effort won’t go unnoticed. You can recognise others (and be recognised) through peer credits to use in our internal cafeteria.

• Xtra membership - You’ll get free Xtra membership and 10% cashback on everything you buy on Rohlik.cz.

• Sport & wellbeing - You’ll stay active with company sports challenges or a subsidised Multisport card.

• A team that sticks together - You’ll work with people who move fast, support each other and celebrate wins together.