Senior Commercial Planning Manager

About The RoleThe RealReal is seeking an experienced Senior Manager to lead development and delivery of omni-channel campaigns and cross functional commercial initiatives. This role sits at the intersection of merchandising, marketing, editorial and brand - translating business priorities into compelling, data-driven content and programs that drive category and GMV growth. We are looking for a strategic and execution-focused player, with a background in marketing or integrated content strategy, who will drive the strategy, execution and optimization of omnichannel campaigns and initiatives to deliver against our commercial priorities. In this highly cross-functional role, you will partner with Merchandising, Creative, Marketing, Product and Analytics to bring campaigns, promotions and strategic initiatives to life, ensuring cohesion and impact. The role combines strategic storytelling, analytical rigor and creative excellence to deliver experiences that attract both buyers and consignors, and maximizes GMV.

What You Get To Do Every Day

• Commercial Planning

  • Drive Commercial Planning, alignment across departments and channels, and execution across commercial campaigns in close partnership with Merchandising, Marketing and Creative

  • Own the end-to-end Commercial Calendar; build, align and execute the campaign calendar including tentpole events (eg. Black Friday-Cyber Monday, Gift Guides, TRR-exclusive moments etc.)

  • Identify and prioritize high impact opportunities to drive traffic, conversion and AOV

  • Leverage recaps, research and insights to shape campaign strategy and develop best-practices 

• Act as the bridge between Merchandising, Creative and Marketing–from briefing through delivery and optimization–ensuring campaigns drive demand and consignor engagement 

• Steer omnichannel strategy development across Site, Social, Paid, Email and Retail to deliver seamless launch strategies; establish clear KPIs and success metrics for all campaigns 

• Lead the development of holistic campaign briefs that outline objectives, success criteria and a strategic framework for internal and external partners to deliver against

• Ensure consistency and clarity of content and messaging across channels while optimizing for performance and customer engagement

• Own campaign hindsighting, synthesizing cross-channel learnings and gathering competitive insights to drive innovation, testing and evolution of the commercial plan

• Spearhead special projects, pilots or partnerships that support commercial goals and/or drive category growth and require cross-departmental alignment and organization

• Manage key timelines, workflows and program execution with internal teams and external partners to deliver bar-raising work on time and on target

What You Bring To The Role

Minimum Requirements:

• 8+ years of experience in commercial planning, integrated marketing or category marketing at a leading ecommerce or omnichannel retailer

• Proven success driving engagement and GMV through cross-channel campaigns, integrated content and data-driven storytelling

• Expert collaborator–adept at partnering with Merchandising, Marketing, Brand/Creative and Retail to build cohesive, high-impact campaigns

• Strategic and operational–able to distill strategic goals into an actionable campaign calendar and execute with precision across complex timelines 

• Excellent communicator and presenter–able to influence and engage stakeholders across levels

• Demonstrable marketing fluency and analytical abilities, adept at translating insights into effective, measurable cross-channel programs

• Passionate about luxury, fashion and recommerce with an instinct for trend and customer insights

Preferred Requirements:

• Luxury/resale ecommerce or marketplace experience a plus

Compensation, Benefits, + Perks

• Employee Stock Purchase Plan

• 401K with Company Match

• Medical, Dental & Vision Insurance

• Paid Parental Leave

• 9 Paid Company Holidays

• Flexible Time Off (With Manager Approval)

• Find out more about our Benefits here.

The expected salary range for this role is $135,000.00-$165,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.