Senior Lifecycle Marketing Manager

Company Description

Givebutter is the most-loved nonprofit fundraising and CRM platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple tools so they can launch fundraisers and events, use donation forms and donor management (CRM), send emails and text blasts—all in one place. Use of the Givebutter platform is completely free with a 100% transparent tip-or-fee model.

Givebutter has been certified as a Great Place to Work® every year since 2021, and is the #1 rated nonprofit software company on G2 across multiple categories.

Our mission is to empower the changemaker in all of us. We believe giving should be fun, so you’ll want to do it again, and we also believe that work should be fun, so that you’ll have the greatest impact. We are excited to hear from talented people who want to work with other talented people in making the world a butter place—and have fun along the way. 

Role Description

Givebutter is hiring a Senior Lifecycle Marketing Manager to own and scale high-impact lifecycle marketing programs that drive activation, feature adoption, expansion, retention, and customer advocacy. Reporting to the Customer Marketing Manager and collaborating across Marketing, Product, Finance, Sales, Customer Success, and more, you’ll co-create lifecycle growth strategy while owning the end-to-end execution and optimization of campaigns tied to key business metrics.

You’ll inherit strong lifecycle foundations and play a critical role in evolving them into a sophisticated, data-driven growth engine as Givebutter scales. This role sits within Marketing and is focused on scalable campaign strategy, experimentation, and measurable revenue impact.

We want to hear from people who…

View things from the customer’s perspective.

Bring an empathy-first lens to lifecycle marketing, pairing qualitative insight with behavioral data to craft messaging and experiences that move customers through activation, adoption, and expansion stages. You validate assumptions through segmentation, testing, and performance analysis.

Understand how small changes supercharge growth.

Recognize how incremental improvements across onboarding flows, nurture programs, and feature adoption campaigns compound into meaningful gains in activation rates, retention, and LTV. You proactively identify optimization opportunities across the funnel.

Can zoom in… and out!

Understand the full lifecycle funnel — from new user activation through long-term retention and advocacy — and can also dig into channel-level performance, experiment design, and conversion metrics to drive improvements at specific stages.

Fail fast and learn faster.

You operate with a strong experimentation mindset, launching A/B tests and iterative improvements across channels. You use performance data to inform strategy, double down on what works, and quickly refine what doesn’t.

Collaborate instinctively.

You lead cross-functional lifecycle initiatives in partnership with Product Marketing, Content, Paid, Sales, and Customer Success — aligning messaging, launches, and growth initiatives while maintaining clear ownership of marketing strategy and execution.

Responsibilities

• Identify and launch changes to the customer journey via email, in-app notifications, text messaging, and more to increase Givebutter adoption, usage, and retention.
• Own lifecycle campaign strategy across onboarding, activation, feature adoption, expansion, and retention. Build and optimize automated, multi-channel nurture programs that measurably improve activation rates, product usage, and long-term customer value.
• Work alongside Product Marketing to launch campaigns that introduce new features to customers that drive adoption and usage.
• Develop and execute data-informed feature adoption campaigns, leveraging segmentation and behavioral triggers to increase time-to-value and deepen product engagement tied to business KPIs.
• Manage review sites like G2, Capterra, and TrustPilot to generate reviews and increase Givebutter’s brand sentiment and reputation.
• Build and scale customer marketing programs that turn high-sentiment users into public champions through review generation, testimonials, and social proof — integrating success stories and positive reviews into the broader lifecycle strategy.
• Generate success stories through outreach to successful users that signal positive sentiment, working with the Content Marketing team to bring those stories to life.
• Identify high-value customer segments using product and engagement data, and partner with Content to transform advocacy into strategic marketing assets that drive acquisition, conversion, and credibility.
• Own reporting for your key areas of the customer journey, building dashboards and reports that clearly communicate achievements and room for improvement.
• Define lifecycle KPIs and own performance reporting across your programs, building dashboards that connect campaign performance to activation, retention, expansion, and revenue impact. Translate insights into strategic recommendations.
• Stay ahead of key metrics to inform the business of changes in conversion and adoption rates.
• Proactively monitor lifecycle funnel performance, identify leading indicators of churn or expansion opportunity, and recommend data-driven optimizations to improve conversion, retention, and LTV.

Requirements

• 5+ years of hands-on experience with customer lifecycle motions in the SaaS space
• 5+ years in lifecycle, retention, CRM, or growth marketing within B2B SaaS, with demonstrated ownership of strategy and measurable performance impact.
• Strong understanding of customer marketing and experience strategy that enables you to create, test, report, and test again.
• Proven ability to build segmentation strategies, automated nurture programs, and experimentation roadmaps that drive measurable improvements in activation, retention, or expansion revenue.
• Experience with HubSpot Marketing Hub and Intercom.
• Deep fluency in marketing automation platforms (HubSpot required; Intercom preferred), including workflow design, audience segmentation, campaign optimization, and performance analysis.
• Understanding of the implementation of AI tools to personalize the customer journey.
• Experience leveraging AI-driven personalization, behavioral triggers, and data enrichment to improve lifecycle engagement and conversion performance.
• Experience with review sites like G2, Capterra, and TrustPilot.
• Experience building scalable customer advocacy or voice-of-customer programs that strengthen brand credibility and support growth objectives.

Benefits

• Remote Work: Work remotely from one of our 10 hubs (Austin, Denver, Indianapolis, Los Angeles, San Francisco, New York, Salt Lake City, Minneapolis, Seattle, and Nashville).
• Health Insurance: We offer Medical, Dental, and Vision insurance covered 100% for employees as well as HSA and FSA accounts.
• Dependent Care Coverage: We offer coverage for dependents, with 50% of Medical, Dental, and Vision premiums covered for all eligible dependents.
• Mental Health: Givebutter health insurance plans come with access to a TalkSpace membership.
• 401k: We offer a 3% 401k match for all eligible employee's.
• Vacation and Holidays: Givebutter offers a Flexible PTO policy with uncapped vacation days and company-recognized holidays.
• Wellness Week: Givebutter closes for one week each summer to prioritize rest and recharge for the entire team.
• Parental Leave: We offer 12 weeks of paid leave for all parents and comprehensive leave planning management through Aidora.
• Family Care Support: Access a company-paid UrbanSitter membership plus care credits to book trusted, background-checked caregivers for childcare, senior care, pet care, and household support when you need it most.
• Home Office Stipend: Upgrade your home office with company-sponsored expenses, including high-quality laptops, monitors, and modern technology.
• Coworking Stipend: Enjoy a monthly stipend that gives you the freedom to work from coworking spaces or cafés whenever you need connection, community, or a change of scenery.
• Charitable Giving: Employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter.
• Professional Development: We offer learning and development reimbursement opportunities.
• Love What You Do: We are a mission-driven company serving the charitable sector. Feel good about the work you're doing and the company you work for.

Interview Process

Below is a high-level outline of our standard interview process

1. Recruiter Screen: A 30-minute conversation to learn more about your background, walk through the role, and ensure mutual alignment on expectations, values, and logistics.
2. Hiring Manager Interview: A deeper dive into your relevant experience, skillset, and working style. This is your first opportunity to connect directly with the person who may be your future manager.
3. Assessment (technical or non-technical): This stage will vary based on the role. It could involve a live coding session, case study, or take-home project. Some roles may include two parts to this stage to evaluate both practical skills and problem-solving approaches
4. Values Interview: A conversation with team members focused on how you align with our core values and leadership principles.
5. References: We connect with a few folks you’ve worked closely with to get a better picture of your working style and impact.
6. Offer: If all goes well, we’ll move to the offer stage!

Please note, we will have an AI note-taking tool join most of our interviews.