Principal Developer Advocate - Atlassian Forge

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
About the Role
Atlassian is seeking a Senior Developer Advocate to champion our Forge platform, helping developers, customers, and partners build the future of extensibility within our products. You will sit at the intersection of engineering, product, and community - acting as both a passionate ambassador for Forge and a trusted conduit of developer and partner feedback into our platform roadmap.
Your mission: drive increased adoption and usage of Forge and Forge-based services by engaging with the community, influencing platform direction with real-world insights, and showcasing the impact of the platform through data and storytelling.

• Advocate for Developers: Build trust with the developer community by producing high-quality technical content, talks, demos, and sample apps that showcase the value and power of Forge.
• Influence Product Roadmap: Partner closely with product and engineering teams, bringing forward customer and partner feedback to help shape feature development and prioritization.
• Engage with Customers & Partners: Work directly with strategic customers and partners to help them succeed on Forge, surface blockers, and co-create scalable solutions.
• Drive Adoption: Design and execute campaigns, enablement programs, and workshops that boost awareness and usage of Forge in key developer segments.
• Measure Impact: Be data-savvy - use metrics and experimentation to understand what moves the needle and report clearly on the success of initiatives across adoption, engagement, and satisfaction.
• Community Leadership: Cultivate Forge champions in the ecosystem, participate in forums and events, and grow a healthy, vibrant developer community.

What We're Looking For

• 8+ years in Developer Relations, Advocacy, or similar technical community role, ideally within a platform or extensibility (APIs and SDKs) ecosystem.
• Strong technical background - you can build with Forge (or similar platforms), write clear and compelling code samples, and deeply understand developer pain points.
• Excellent communication and storytelling skills - comfortable presenting at events, on camera, and in writing.
• Ability to influence without authority and build cross-functional trust - especially with engineering, product, marketing, and customer-facing teams.
• Data-driven mindset - can define success metrics, use dashboards, and work with analytics to guide decisions and prove impact.
• Proven experience working directly with customers or partners to understand needs and unblock adoption.
• Proven content creator (blogs, videos, live coding, etc.).
• Comfortable with public speaking and community engagement.
• A bias for action, empathy for developers, and curiosity about how things work.

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $197,000 - $262,700
Zone B: $177,300 - $236,400
Zone C: $163,500 - $218,000
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .