Senior Director of Demand Generation

Job Title: Senior Director of Demand Generation
Location: Denver, CO or U.S. (Remote)

About FusionAuth
FusionAuth is a fast-growing startup and leading provider of customer identity and access management (CIAM) software headquartered in Denver, Colorado. Our mission is to make authentication and authorization simple and secure for every developer.  Our product helps businesses securely manage customer identities and access, ensuring a seamless and safe user experience for some of the largest brands in the world. We are committed to delivering exceptional value and satisfaction to our clients through top-notch service and support.  With a great team and strong investors, we are expanding our team to help accelerate our growth and take FusionAuth to the next level.
Job Summary

FusionAuth is looking for a Senior Director of Demand Generation to build and scale our high-performing, predictable demand engine that drives meaningful revenue growth. The ideal candidate will be a self-starter, fast worker and excited about growing a company from the ground up. The role will report to the Chief Marketing Officer. We are open to full-time US-based candidates to work as a dedicated full-time employee. Most of our staff reside in the Mountain or Pacific time zone, but we are open to any US location.

The Senior Director of Demand Generation will own our global pipeline strategy—planning, execution, optimization, and reporting—across all major channels, including all facets of demand generation, campaign management, ABM, and revenue operations collaboration. This growing company needs a full-time, roll-up-your-sleeves pro with a diverse background scaling an organization through multiple stages (i.e. seven-figure, eight-figure, and nine-figure revenue). We are growing rapidly and you will have a direct hand in creating and improving marketing and demand generation operations.

Responsibilities

• Own FusionAuth's global pipeline generation strategy by leveraging the right mix of volume, velocity, and efficiency across all channels
• Build quarterly and annual pipeline plans and models that tie directly to revenue goals and validated by funnel math
• Lead, mentor, and grow a high-performing demand generation team
• Develop integrated persona- and vertical targeted campaigns leveraging paid and owned channels, such as email, digital, third-party, webinars, events, and more
• Work with Revenue Operations to implement and execute marketing program strategy, funnel optimization, ROI analysis, and tech stack selection and implementation
• Manage a demand generation budget that meets company goals for growth and ROI, while maintaining a watchful eye on program optimization and spend
• Work with our SDR and Sales teams to create programs that not only generate net-new leads, but also accelerate them through the entire sales funnel
• Own a marketing-generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities
• Partner with our content and product marketing team to promote and leverage key content assets through an integrated campaign strategy
• Build and operationalize an Account-Based marketing strategy for high-value target accounts
• Work cross-functionally with key executives, sales, operations, finance, and product to communicate marketing activities and results with the overall team
• Leverage emerging tools, like AI, for team efficiency, productivity, and innovation
• Develop key dashboards and KPIs, regularly present insights to GTM leadership, and provide clear recommendations for leadership

Qualifications
Required

• 7+ years in marketing leadership roles in B2B software, security or infrastructure software a plus
• Experience marketing to technical buyers
• Proven success building demand engines that drive predictable pipeline and revenue at scale - $30M+ ARR environments preferred
• Strong expertise in developing and optimizing multi-channel, full-funnel campaigns and ABM
• Strong analytical competency, fluent in funnel math, performance metrics, attribution, and forecasting
• Hands-on experience with marketing automation platforms and CRM
• Proven track record of owning a pipeline and revenue number
• Excellent communication and writing skills
• Collaborative team player who is excited to be part of a growing team

Preferred

• Experience in the developer tools, identity and access management (IAM), or authentication software space
• Track record of successfully scaling demand generation teams from 2-3 to 10+ members
• Direct experience managing 7-figure annual marketing budgets with demonstrated ROI optimization
• Proficiency with modern marketing tech stacks