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Dropbox

Senior Director, Digital Marketing

Sorry, this job was removed Sorry, this job was removed at 02:06 p.m. (PST) on Thursday, Aug 08, 2024
Remote
206K-349K Annually
Remote
206K-349K Annually

Role Description

The Marketing team’s vision is to drive a deep understanding of their customers and market to inform product, communicate the value of Dropbox, and enable sustainable growth. The Marketing team partners with teams across the company, including Product, Sales, Channel, Finance, Analytics, and Engineering.

Dropbox is looking for a dynamic and experienced Senior Director of Digital Marketing to join our team. This role is pivotal in driving our performance media, lifecycle marketing, web, and SEO strategies to fuel our growth trajectory. This role requires a strategic thinker with a proven track record of delivering revenue impact while balancing the financial considerations of margin and cash flow considerations. Additionally, the Senior Director will support growth efforts that drive in-product revenue opportunities. This leader will lead various teams to activate, measure, and optimize paid media budgets, web performance, and email campaigns. Lastly, this individual will need to collaborate with integrated campaign and content marketing teams to develop, execute, and scale annual and quarterly plans across owned and paid channels spanning B2B and B2C audiences.

Responsibilities

  • Define annual and quarterly plans that outline the media mix investment allocations and expected outcomes across Marketing channels, routes to market, and product
  • Drive cross-functional alignment across key stakeholders, including Finance, Analytics, Growth,  Product, Sales, and Integrated Campaign, to align on business objectives, resource allocation, efficiency goals, and revenue and engagement targets 
  • Demonstrate strong coordination with the integrated campaign and content marketing teams to ensure consistency in targeting and messaging
  • Set the operating rhythm to provide regular performance reports, forecasts, escalations, insights, and recommendations to the executive team 
  • Develop and implement innovative demand generation strategies to drive qualified leads and customer acquisition across organic and paid channels  
  • Design and execute lifecycle marketing programs to nurture leads, increase customer engagement, and reduce churn. Develop personalization strategies and a/b tests to improve conversion across different stages of the customer journey
  • Lead and execute web strategies to optimize conversion and user experience, as well as ensure alignment with Dropbox’s brand and messaging
  • Create and execute a robust SEO strategy to improve organic search visibility, drive website traffic, and enhance overall search engine ranking. Monitor and analyze SEO performance and implement best practices
  • Collaborate with product teams to develop and implement marketing strategies that drive in-product revenue. Ensure marketing efforts are aligned with product roadmaps and key business objectives
  • Build and foster a collaborative and high performing Digital Marketing team who aspires to push the boundaries to capture future growth opportunities, experiments new approaches and tools for optimization, and embraces the challenge of taking calculated risks

Requirements

  • Minimum 10-15 years in SaaS Marketing
  • Ability to prioritize and lead multiple programs simultaneously, as well as context switch at different altitudes from strategy to tactical execution
  • Excellent interpersonal and executive communications, written and verbal
  • Track record of driving innovative marketing strategies and scaled growth up to $1B+ in revenue
  • Demonstrated business acumen to independently exercise latitude and discretion in order to clarify and solve ambiguous, open-ended problems with a risk of failure
  • Strong leadership and team management skills, with the ability to inspire a diverse team and influence cross-functional partners
  • Strong data and analytical skills with ability to analyze results and synthesize actionable insights and recommendations
  • Strong understanding of digital marketing channels and tools, including CRM, marketing automation, web analytics, and SEO tools

Preferred Qualifications

  • Experience in both product-led growth (PLG) and sales-led growth (SLG) motions, with the understanding of how to balance these approaches to maximize business outcomes
  • Success in supporting outbound Sales motions
  • Track record in content management industry, with a focus in SMB segment

Total Rewards

US Zone 1

$257,600$348,600 USD

US Zone 2

$231,900$313,700 USD

US Zone 3

$206,100$278,900 USD

Dropbox Seattle, Washington, USA Office

Though remote is our primary way of working, meaningful in-person connection and collaboration is a critical part of Virtual First. Our Seattle Studio is a place for teams to come together to host meetings, off-sites, and build community.

What you need to know about the Seattle Tech Scene

Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.

Key Facts About Seattle Tech

  • Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Amazon, Microsoft, Meta, Google
  • Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
  • Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Madrona, Fuse, Tola, Maveron
  • Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
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