Senior Director, Integrated Brand & Commercial Marketing

WHO WE ARE

Nando’s PERi‑PERi USA is a growing restaurant group seeking a full‑time Senior Director, Integrated Brand & Commercial Marketing to join our Restaurant Support family. We’re known for our flame‑grilled chicken, our South African roots, and our passion for putting people at the center of everything we do.

POSITION SUMMARY

The Senior Director, Integrated Brand & Commercial Marketing is a key member of the Marketing Leadership Team responsible for translating Nando's brand strategy into integrated marketing programs that strengthen brand equity, accelerate commercial performance, and elevate the guest experience.
Reporting to the Head of Brand Marketing, this leader provides strategic oversight across integrated marketing communications, commercialization, guest marketing, local restaurant marketing, and marketing operations. Working cross-functionally with Operations, Culinary, Digital, Finance, and agency partners, the Senior Director ensures marketing priorities are translated into disciplined execution that delivers measurable business impact.

CORE LEADERSHIP ACCOUNTABILITIES

Integrated Marketing Communications

• Partner with the Head of Marketing to evolve Nando's brand marketing strategy and annual marketing roadmap.
• Lead integrated marketing campaigns that strengthen brand equity and deliver measurable commercial results.
• Translate consumer insights and business priorities into integrated marketing communications that drive relevance and growth.
• Provide strategic leadership across PR, social, influencer, experiential, and campaign communications while developing a high-performing Campaigns, Culture & Brand Activation team.

Menu Commercialization, LTO Strategy & Pricing

• Lead commercialization of menu innovation, Limited Time Offers (LTOs), and seasonal campaigns.
• Partner cross-functionally to develop integrated go-to-market strategies that align guest, operational, and commercial objectives.
• Support menu optimization and pricing initiatives that strengthen guest value perception and profitable growth.
• Ensure menu launches are operationally executable and consistently represented across every guest touchpoint.

Guest Experience & Restaurant Communications

• Lead the marketing teams role in shaping a seamless and differentiated in-restaurant guest experience.
• Establish the strategy for guest communications across restaurant touchpoints.
• Partner with Operations to simplify restaurant communications and improve execution.
• Continuously identify opportunities to enhance the guest journey through more effective marketing communications.

Commercial Marketing & Cross-Functional Leadership

• Serve as the primary marketing partner to Operations, Culinary, Digital, Finance, and Analytics.
• Lead cross-functional commercialization and campaign planning that enables disciplined execution.
• Build strong partnerships that accelerate decision-making and organizational effectiveness.
• Influence cross-functional stakeholders to ensure marketing remains a strategic driver of business performance.

Local Restaurant Marketing Leadership

• Establish the strategic direction and priorities for the Local Restaurant Marketing function.
• Coach and develop leaders responsible for local marketing execution and community engagement.
• Partner with Operations leadership to ensure local marketing programs support restaurant and business priorities.
• Continuously evolve local marketing strategies based on business performance and field insights.

Financial Stewardship, Agency Leadership & Marketing Operations

• Provide financial stewardship of the Integrated Brand & Commercial Marketing budget, including forecasting, reconciliation, and variance management.
• Establish governance for budget processes, ensuring disciplined financial management across the marketing organization.
• Partner with the Head of Marketing to evaluate agency capabilities, support agency selection, and oversee assigned agency workstreams.
• Drive marketing operations, tools, and processes that improve organizational effectiveness and execution.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in marketing, Business, or related field; MBA preferred.
• 10–15 years of progressive marketing leadership experience within high-performing companies and working on top consumer brands.
• Proven success leading integrated marketing, commercialization, and cross-functional business initiatives.
• Demonstrated ability to build high-performing teams, influence across functions, and manage significant marketing investments.

PREFERRED EXPERIENCE

• Restaurant, hospitality, or food & beverage experience.
• Experience with organizations recognized for marketing excellence, operational discipline, and strong brand stewardship.
• Experience leading marketing teams within complex, matrixed organizations.

WORK ARRANGEMENT

Based in Washington, D.C. Schedule includes 5 days fully on‑site at our Restaurant Support Office.

Compensation Range: 155,000 - 195,000 plus opportunity for bonus

Pay Transparency Notice:
The compensation range listed above is provided for information purposes and may be updated based on market conditions, business needs, and applicable laws. Actual compensation will be determined based on work location, experience, and internal equity.

Benefits & Perks

• Medical, dental, and vision coverage, plus life, short-term disability, and long-term disability insurance. 
• PTO accrued each pay period.
• Paid Sick & Safe Leave in accordance with applicable laws.
• 401(k) retirement plan with a company match of up to 4% after one year of service.
• Bonus opportunity based on restaurant and business performance.
• Reimbursement for wellness, technology, and meals from Nando's.
• Career growth and development opportunities within a growing brand.

Benefits eligibility and plan details are subject to the terms of the applicable benefit programs.

YOUR FIRST 90 DAYS

The first 90 days of your employment will be a mutual onboarding and learning period, where both you and Nando's ensure you are set up for success in the role and that expectations are clear and aligned. We'll connect regularly to review progress, provide support, and ensure you have what you need to succeed. Employment with Nando's always remains at-will.

Nandos North America provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.