Senior Director, SEO & AI Search

Please submit your application by June 30, 2026 to be considered for this position. Applications received after this date may not be reviewed.

We're open to this role being fully remote in the US.

Buying or selling a home is one of the biggest financial decisions people make, and millions turn to Redfin and Rocket each year to search for homes, understand affordability, and compare mortgage options. Search is where that journey begins — and it’s evolving fast. Generative AI and conversational search are transforming how people discover information, and the old SEO playbook no longer cuts it. Winning now means combining technical excellence, structured data, content strategy, product architecture, and AI visibility.

With leading platforms across home search, brokerage, and mortgage, Redfin and Rocket are built to lead this shift. 

We’re hiring a Senior Director, SEO & AI Search to define the future of organic discovery for two of the most recognized brands in real estate, Redfin and Rocket, serving a combined audience of more than 60 million users.

Reporting directly to the Chief Product Officer, you’ll shape the next era of search — setting the vision, driving the roadmap, and partnering across engineering, product, marketing, and executive leadership. This is a highly strategic, high‑visibility role with direct influence on company‑wide priorities and the customer experience at massive scale.

About the Role

• Lead the Company’s Search Engine Strategy: You’ll own the vision for how millions discover Redfin and Rocket. Setting the long‑term SEO and AI Search strategy, building a unified roadmap, defining the KPIs that matter, and keeping us ahead of every major shift in search.

• Own Technical SEO & Platform Architecture: Drive technical SEO for massive, dynamic marketplace platforms. Partner with Engineering and Product to hard‑wire search best practices into our architecture. 

• Accelerate AI Search & Answer Engine Visibility: Define how Redfin and Rocket show up in AI‑powered search. Build frameworks for structured data, entity signals, authoritative content, and intent modeling. Turn emerging discovery behaviors into product and content opportunities — and position Redfin as a leader in AI‑driven search.

• Influence at the Highest Levels: Partner with senior leaders across Product, Engineering, Marketing, and Analytics. Using data, insights, and clear storytelling to drive decisions that impact millions and champion a search‑first culture across the company.

• Build and Lead a High‑Performing Team: Lead a team across technical SEO, content optimization, and search analytics. Recruit, mentor, and grow exceptional talent while establishing scalable processes and reporting frameworks for enterprise impact.

About You

• Proven SEO Leader: You bring 10+ years leading SEO and organic growth, for large, complex, consumer-facing platforms. You have a track record of driving enterprise‑level results and you see where search is heading and build for what’s next.

• SEO & AI Search Expert: You bring deep experience with large, dynamic websites and complex technical architectures. You’re fluent in modern SEO and analytics tools, comfortable navigating constant algorithm and platform shifts, and familiar with AI‑driven search and emerging answer engines. You blend technical SEO mastery with a clear perspective on how LLMs, generative AI, and conversational interfaces are reshaping discovery. You can operate at executive altitude while diving into technical details when it matters.

• Data-Obsessed and Impact Driven: You use data to shape strategy, influence decisions, and measure what matters. You know how to turn insights into action.

• A Builder of High-Performing Teams: You’ve built diverse, high‑impact teams and fostered cultures of inclusivity, collaboration, and excellence. You’re a leader of leaders who knows how to coach, empower, and scale talent.

• A Trusted Cross-Functional Partner: You build strong, productive relationships across Product, Engineering, Marketing, and Analytics, and know how to partner deeply with technical teams to deliver big outcomes.

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Redfin is revolutionizing the $75 billion real estate industry. We use data, beautiful software, and innovative design to put customers first at every step in the home-buying and selling process. Get ready to dive headfirst into our award-winning website and mobile apps, solving complex business problems in a highly visible, customer-centric way. If you value doing great work in a collaborative environment, join our team!

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.  Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.  The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.  Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [email protected].

The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $251,700.00-$431,100.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.