Black & White Zebra Logo

Black & White Zebra

Senior Editor, People Managing People

Posted 25 Days Ago
Be an Early Applicant
In-Office or Remote
Hiring Remotely in United States
100K-130K Annually
Senior level
In-Office or Remote
Hiring Remotely in United States
100K-130K Annually
Senior level
Lead editorial strategy and audience growth for a B2B HR brand. Create, assign, edit, and publish practitioner-led content across articles, newsletters, social, video, podcasts, and events. Drive subscriber growth, newsletter engagement, SEO authority, and community participation. Build contributor relationships, run experiments using analytics, repurpose content, and represent the brand in external forums to increase trust, repeat engagement, and distribution.
The summary above was generated by AI
About People Managing People:

People Managing People helps executives and people leaders build AI-enabled, human-centered organizations that thrive.

We provide peer-driven insights, practical frameworks, operational playbooks, and community-powered experiences focused on HR strategy, AI in the workplace, talent and recruitment, employee retention and culture, workforce management, and modern people leadership.

Our audience includes CHROs, chief people officers, HR and people leaders, talent and recruiting leaders, operations executives, and senior people practitioners looking for practical insight, trustworthy guidance, and meaningful professional connection.

 

About the Role:

We are looking for a Senior Editor to help build People Managing People into a trusted, community-powered media brand for people leaders and HR professionals.

This role is responsible for growing loyal, engaged people leadership and HR audiences through authoritative, practitioner-led editorial experiences across articles, newsletters, social, video, podcasts, livestreams, events, and strategic partnerships.

This is not a traditional editing role focused only on publishing content. It is an audience growth and editorial leadership role centered on creating serious-fun, decision-support content that helps people leaders make better decisions, build healthier cultures, adopt AI-enabled ways of working, strengthen their teams, and navigate the changing realities of modern people leadership.

You will help shape the voice, authority, growth, and audience experience of the brand.

Your work should increase subscriber growth, newsletter engagement, return audience behavior, topical authority, and trust with people leaders and HR professionals.

 

Who You Are:

You understand how to create editorial brands that professionals actively trust, return to, and recommend.

You are deeply curious about how people leaders and HR professionals operate, lead teams, adopt AI-enabled workflows, build culture, develop talent, and navigate organizational complexity.

You know how to turn practitioner insight into useful editorial experiences that feel credible, clear, visual, engaging, and worth sharing.

You are not just a writer or editor. You are a builder of audience systems, community loops, and repeat engagement.

You think beyond articles and understand that modern editorial engagement happens across newsletters, video, podcasts, social, community discussions, livestreams, events, partnerships, search, and AI discovery experiences.

You are comfortable experimenting with formats, workflows, packaging, distribution strategies, and audience experiences to improve performance over time.

You care about usefulness, clarity, audience trust, and measurable impact.

 

What You’ll Be Doing:

1. Build engaged, community-powered editorial experiences

You will create serious-fun, expert-driven editorial and audience experiences that grow subscribers, increase newsletter engagement, and build loyal engineering, AI, and technology leadership audiences.

  • Create, assign, edit, write, and publish editorial content across articles, newsletters, social, short-form video, narrative video, podcasts, livestreams, events, and community formats
  • Develop content informed by real practitioner insight, including interviews, contributor conversations, engineering communities, surveys, Q&As, and social listening
  • Create audience experiences focused on engineering leadership, AI adoption, scalability, platform reliability, developer productivity, infrastructure, security, and modern technology execution
  • Help program and support webinars, livestreams, roundtables, podcasts, and editorial event experiences
  • Repurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assets
  • Ensure editorial output reflects the publication’s tone, usefulness, authority, and audience relevance
  • Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement

2. Create insight-led decision-support content that performs

You will create and improve content that helps engineering, AI, and technology leaders make better technical, operational, AI, and organizational decisions.

  • Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, infrastructure, AI, and practitioner-led content
  • Build content that helps technology leaders understand what to do, how to do it, and what tools, systems, workflows, or approaches can help
  • Improve SEO-driven and community-driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys
  • Build topical authority around engineering leadership, AI implementation, infrastructure, developer workflows, security, scalability, and operational execution
  • Produce and improve decision-support formats such as tools/tech roundups, benchmark reports, State of AI reports, engineering playbooks, expert interviews, surveys, member exclusives, and lead magnets
  • Use Marfeel, GA, HubSpot, newsletter data, and audience performance signals to guide optimization and experimentation
  • Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance
  • Monitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverability
  • Share learnings, experiments, and repeatable editorial playbooks across the organization

3. Expand audience reach, relationships, and distribution

You will help grow People Managing People through contributor relationships, strategic partnerships, distribution systems, and community engagement.

  • Identify, recruit, and manage engineering contributors, AI practitioners, technical SMEs, partners, and executive voices
  • Build contributor → content → audience → community growth loops
  • Act as a visible host and guardian of the brand across newsletters, events, podcasts, social, community spaces, and contributor relationships
  • Package and distribute content across newsletter, social, search, Discover, podcast, video, community, partner, and digital PR channels
  • Collaborate on co-created reports, research, surveys, multimedia initiatives, and strategic partnerships
  • Represent the brand through events, panels, podcasts, conferences, and external opportunities when useful
  • Build and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligence
  • Track relationship-building and distribution performance based on subscriber growth, newsletter engagement, RFV, authority signals, and audience quality
 
How Your Success Will Be Measured:

Your success will be measured through:

  • Growth in ICP subscriber acquisition
  • Increased newsletter clicks and audience engagement
  • Growth in returning audience behavior and repeat visits
  • Increased authority signals, search visibility, and AI discovery presence
  • Performance of decision-support and practitioner-led content
  • Audience participation and contributor engagement
  • Growth in non-organic and community-driven traffic
  • Successful execution of multimedia, event, and partnership initiatives
  • Clear evidence that audiences trust, share, and repeatedly engage with the brand
 
Your Skillset Includes:
  • Strong editorial judgment and audience instincts
  • Experience creating B2B, practitioner-led, or professional editorial content
  • Strong interviewing and synthesis skills
  • Ability to turn complex technical workflows and operational topics into useful, engaging editorial experiences
  • Experience growing newsletter engagement, subscriber audiences, or community participation
  • Experience across multimedia formats including newsletters, social, video, podcasts, webinars, or events
  • Comfort using analytics and audience signals to guide experimentation and optimization
  • Experience collaborating with contributors, SMEs, and strategic partners
  • Understanding of SEO, distribution strategy, audience engagement, and AI discovery trends
  • Strong organizational and communication skills
  • Ability to operate with speed, experimentation discipline, and audience empathy
 
Nice to Haves:
  • Experience covering HR, people leadership, talent and recruitment, the future of work, SaaS, HR tooling, or AI in the workplace
  • Experience creating benchmark reports, surveys, or insight-led content
  • Experience hosting or participating in podcasts, webinars, livestreams, or editorial events
  • Familiarity with modern HR and people management tooling ecosystems
  • Experience building community-powered editorial systems or contributor networks
 
Why This Role Matters:

People Managing People exists to help people leaders and HR professionals make better decisions in an increasingly complex, AI-driven world of work.

This role helps turn the brand into more than a publication. It helps make People Managing People a trusted decision-support destination and community-powered media engine for modern people leadership.

Under your ownership, the brand should become something audiences actively rely on, contribute to, share, and return to repeatedly.

Salary Statement:

This full-time position is available as a remote role that offers an annual base salary in the range of $100,000 to $130,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of USA and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.

About Us:
We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI.

We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

We’ve previously ranked #30 in The Globe and Mail’s Fastest Growing Companylist as well as Deloitte'sFast 50 program, received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC!

All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.

Want to learn more? Watch this video to learn why the team love working at BWZ!

Diversity Equity and Inclusion: 
Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!

Privacy Policy
By submitting your application, you acknowledge that your personal information will be processed in accordance with our Recruitment Privacy Notice.

Similar Jobs

29 Minutes Ago
Remote or Hybrid
North Carolina, USA
Senior level
Senior level
Consumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App development
Lead labor and associate relations strategy across the enterprise: analyze union activity, advise divisional leadership, design pro-associate programs and training, recommend interventions, partner with HR and Legal, mentor Associate Relations staff, and manage complex labor situations and projects.
42 Minutes Ago
Remote or Hybrid
70K-84K Annually
Senior level
70K-84K Annually
Senior level
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Lead social strategy and produce short-form video content for Hot Luck. Create, direct, edit, and appear on-camera for festival coverage, interviews, creator collaborations, and recurring social franchises. Grow audience across YouTube, TikTok, Instagram, and live-stream platforms while collaborating with Events and Editorial teams.
Top Skills: Instagram ReelsLive-StreamingTiktokYoutubeYoutube Shorts
42 Minutes Ago
Remote or Hybrid
100K-130K Annually
Senior level
100K-130K Annually
Senior level
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Lead Hot Lucks editorial vision and year-round content ecosystem across digital, video, audio, social, newsletters, live events, and branded content. Build audience growth, launch YouTube and audio initiatives, develop sponsorship-driven editorial programs, manage and mentor editorial staff and contributors, and use performance data to optimize content and drive engagement, ticket sales, and revenue.

What you need to know about the Seattle Tech Scene

Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.

Key Facts About Seattle Tech

  • Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Amazon, Microsoft, Meta, Google
  • Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
  • Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Madrona, Fuse, Tola, Maveron
  • Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account