Manage digital marketing activities focusing on customer acquisition and revenue generation for sports and predictions at Crypto.com, optimizing campaigns across key paid channels.
We are seeking a highly skilled Senior Growth Marketing Manager to manage our digital marketing activities for Crypto.com on Sports and Prediction markets. Solid and advanced experience in similar roles in Sports or Predictions markets is necessary. You are able to generate profitable and rapid growth in an innovative and competitive industry.
This position involves managing and optimizing digital acquisition campaigns across key paid channels for B2C, focusing on planning, executing, and refining high-impact strategies. The candidate will lead our customer acquisition and new business revenue in Sports and Prediction markets.
- Develop, launch, and optimize campaigns on various platforms across Search, Social Media, Display and Video.
- Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined target at the highest level of sophistication.
- Customize creative and messaging to align with regional regulations, sports and events calendars, and user intent.
- Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates throughout the client journey.
- Integrate internal and third-party data sources to refine audience targeting and boost campaign performance.
- Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards.
- Produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV).
- Provide actionable insights to cross-functional teams, including creative, product, and compliance departments.
- Ensure all marketing activities comply with state-level regulations and partner requirements.
- Stay informed about legal landscapes, industry trends, and competitor activities within the Sports and Predictions sector.
Campaign Management & Optimization:
Measurement & Reporting:
Compliance & Market Sensitivity:
Requirements
- 7-10 years of experience in performance marketing in large scale or rapidly growing companies.
- Deep commercial understanding within Sports and Predictions Trading, with the ability to craft compelling messaging for user acquisition across web and app stores.
- Adaptable and proactive, thriving in fast-paced and evolving environments.
- Proven track record managing acquisition campaigns with minimum seven-figure budgets.
- Solid understanding of attribution modeling, Media Mix Models, A/B testing, and customer lifecycle within the Sports and Predictions sector.
- Experience managing SaaS analytics (Tableau, BI) and attribution platforms (AppsFlyer, Google Analytics).
- Robust analytical skills with a performance-oriented mindset.
- Experience collaborating with creative, compliance, and data teams.
- Strong account management and negotiation skills.
- A passion for sports and prediction markets.
- Experience in trading and investing across traditional and decentralized finance.
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us - our internal mobility program offers employees a new scope.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Attractive annual leave entitlement including: birthday, work anniversary
401(k) plan with employer match
Eligible for company-sponsored group health, dental, vision, and life/disability insurance
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
Please note that only shortlisted candidates will be contacted.
Top Skills
Appsflyer
Bi
Google Analytics
Tableau
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