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Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.
The Growth Marketing Department is responsible for driving growth and optimizing digital marketing performance through data-driven strategies. The team focuses on branding, demand generation, conversion optimization, and customer acquisition across multiple digital channels. Key functions within the department include:
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Digital & Paid Media Marketing
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Lead Generation & Conversion Optimization
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Brand & Creative Strategy, Execution & Optimization
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Marketing Analytics & Performance Optimization
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Cross-functional Collaboration
Job Summary
The Senior Growth Marketing Manager, is responsible for managing paid media and lead generation efforts to drive leads and enrollment growth for Enterprise Partners. This role will oversee campaign performance, testing, and optimization strategies to improve marketing efficiency and maximize ROI.
This position requires a data-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment.
Description
Growth Marketing Strategy & Execution:
- Oversee strategy execution and optimization of multi-channel marketing efforts
Digital Marketing & Performance Optimization
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Oversee multi-channel digital marketing campaigns, including paid search, display (prospecting, retargeting, remarketing), social media, paid aggregators, and emerging channels.
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Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end and back-end conversion metrics.
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Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement.
Team & Partnership Leadership
- Collaborate with cross-functional teams and external media partners
Budget & Forecasting
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Support forecasting, trend analysis, working closely with manager and cross-functional leaders.
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Provide data-backed recommendations to optimize marketing spend and maximize ROI.
Additional Position Responsibilities
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Perform in accordance with Risepoint Policies
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Perform other duties as assigned
QUALIFICATIONS
- Bachelor’s degree - Marketing, Business, related field
- Master’s degree - Marketing, Business, related field MBA, Master’s in related field (Preffered)
- 5+ years’ experience Managing and implementing digital and multi-channel marketing plans
- Google Ads Certification
- Meta (Facebook) Blueprint Certification
- Paid Media Strategy
- Lead Generation & Funnel Optimization
- Marketing Analytics & Data
- A/B Testing & Performance Optimization
- Cross-functional Leadership
- Digital Marketing Platforms (Google Ads, Meta, LinkedIn, Tik Tok, etc.)
- Communication & Presentation Skills
- Google GA4
- Salesforce Marketing Cloud
- Project Management
Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.
Risepoint offers the following comprehensive benefits:
- 18 days PTO + Winter Shutdown
- 12 designated holidays + 1 floating holiday
- Medical – four options
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
Supplemental Benefits:
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
- Rewards & Recognition programs
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
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