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The Senior Lead, International Brand Media will define media strategy, optimize campaigns, and collaborate cross-functionally to enhance brand awareness globally.
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
We’re looking for a Senior Lead, International Brand Media to help scale awareness and affinity through impactful, data-driven brand media. As a Senior Lead in Brand Media, you will support WHOOP’s Brand Media team in launching, monitoring, and optimizing media campaigns. You’ll work cross-functionally with Creative, Analytics, Performance Media, and external media partners to ensure flawless execution and strong performance across channels.
This role reports to the Director of Brand Media and is an excellent opportunity for someone early in their media career who is eager to grow within a fast-paced, performance-driven environment.
This is a remote role based in Dublin, Ireland.
RESPONSIBILITIES:
- Define WHOOP media strategy in key international markets to grow brand awareness and generate brand heat
- Partner with regional market leads to support local marketing initiatives through high impact media strategies; key markets include UK/IE, DACH, GCC, and ANZ
- Develop high value partnerships with relevant media platforms by market including OTT, Linear TV, Audio, OOH, and others
- Foster strong cross-functional collaboration with global media team on planning and executing buys in programmatic and social media
- Analyze consumer insights and media performance data to deliver market-specific, strategic recommendations
- Recommend and deliver relevant media KPIs by market, partnering with the global media team and analytics to inform approach
- Partner with stakeholders in analytics, creative, sports & talent, wholesale marketing, and others to deliver cohesive WHOOP brand marketing strategy
QUALIFICATIONS:
- 7+ years of experience in media, marketing, or agency environments
- Proven experience leading impactful, global media strategies
- Strong understanding of media analytics and KPIs
- Demonstrated ability to influence and align cross-functional stakeholders
- Clear communicator with the ability to distill complex media concepts into digestible reporting
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
Top Skills
Ai Tools
Audio
Linear Tv
Media Analytics
Ooh
Ott
Programmatic Media
Social Media
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