Senior Lifecycle Marketing Manager

We're looking for a Senior Lifecycle Marketing Manager to join our Lifecycle Marketing team at Square. In this role, you'll lead strategic initiatives that drive revenue, optimize seller engagement, and elevate the seller experience across the lifecycle journey.
You'll be responsible for building high-impact campaigns and programs through owned channels (email, in-product, SMS), while also shaping and enforcing the operational backbone of our lifecycle ecosystem- our governance and best practice frameworks that enable us to scale effectively. Your analytical and technical mindset will help you uncover insights, influence roadmap decisions, and design data-driven journeys that are both personalized and impactful.
This is a cross-functional role where you'll collaborate closely with Product Marketing, Product, Data Science, Engineering, Creative, and Marketing Operations to deliver seamless, automated lifecycle experiences.
You should be comfortable working autonomously, managing complex projects, and presenting insights to stakeholders and leadership. You bring strong marketing instincts, a deep understanding of marketing technologies, and a passion for improving customer experience at scale.
You Will

• Own and drive a cohesive lifecycle marketing strategy for your remit that aligns with broader go-to-market and team priorities
• Lead the planning, execution, and iteration of lifecycle campaigns and experiments across email, in-product messaging, and SMS
• Monitor dashboards to track lifecycle performance and KPIs and report on insights regularly
• Design and analyze A/B tests and experiments to drive continuous optimization
• Map ideal seller journeys and adoption paths, identifying high-leverage opportunities for engagement
• Create personalized, event-triggered journeys that deliver relevant content at the right moments
• Implement governance frameworks that ensure consistency, quality, and transparency across campaigns
• Collaborate with Data Science and Marketing Operations to define technical requirements for data-driven personalization
• Standardize lifecycle processes and documentation, making them scalable across teams
• Identify and prioritize infrastructure improvements, tooling gaps, and operational enhancements
• Champion best practices for segmentation, experimentation, and messaging strategy

You Have

• 8+ years of experience in lifecycle, CRM, or retention marketing, ideally in a complex, multi-product environment
• Deep understanding of customer journeys, segmentation, and automation strategy
• Strong analytical skills with experience using data to inform decisions and optimize programs
• Proven ability to plan and execute multi-channel marketing programs from concept through analysis
• Experience managing lifecycle campaigns in platforms like Braze, Iterable, or similar ESPs
• Familiarity with CRM and CDP tools such as Salesforce and Segment
• Strong business acumen and fluency in core marketing metrics like LTV, churn, and incrementality
• Excellent communication and storytelling skills, with the ability to influence cross-functional stakeholders and leadership
• Exceptional project management and organizational skills; capable of managing multiple workstreams independently
• Comfort navigating ambiguity and working in a fast-paced, evolving environment

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$180,000 - $270,000 USD
Zone B:
$167,400 - $251,200 USD
Zone C:
$158,400 - $237,600 USD
Zone D:
$149,400 - $224,200 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.