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The Senior Lifecycle Marketing Operations Manager will manage campaign execution and measurement, ensuring strategic marketing initiatives are launched on time and effectively reported. They will oversee campaign architecture, workflow improvements, and serve as a liaison between demand generation and marketing operations.
About Glean:
Glean is the Work AI platform that helps everyone work smarter with AI. What began as the industry’s most advanced enterprise search has evolved into a full-scale Work AI ecosystem, powering intelligent Search, an AI Assistant, and scalable AI agents on one secure, open platform. With over 100 enterprise SaaS connectors, flexible LLM choice, and robust APIs, Glean gives organizations the infrastructure to govern, scale, and customize AI across their entire business - without vendor lock-in or costly implementation cycles.
At its core, Glean is redefining how enterprises find, use, and act on knowledge. Its Enterprise Graph and Personal Knowledge Graph map the relationships between people, content, and activity, delivering deeply personalized, context-aware responses for every employee. This foundation powers Glean’s agentic capabilities - AI agents that automate real work across teams by accessing the industry’s broadest range of data: enterprise and world, structured and unstructured, historical and real-time. The result: measurable business impact through faster onboarding, hours of productivity gained each week, and smarter, safer decisions at every level.
Recognized by Fast Company as one of the World’s Most Innovative Companies (Top 10, 2025), by CNBC’s Disruptor 50, Bloomberg’s AI Startups to Watch (2026), Forbes AI 50, and Gartner’s Tech Innovators in Agentic AI, Glean continues to accelerate its global impact. With customers across 50+ industries and 1,000+ employees in more than 25 countries, we’re helping the world’s largest organizations make every employee AI-fluent, and turning the superintelligent enterprise from concept into reality.
If you’re excited to shape how the world works, you’ll help build systems used daily across Microsoft Teams, Zoom, ServiceNow, Zendesk, GitHub, and many more - deeply embedded where people get things done. You’ll ship agentic capabilities on an open, extensible stack, with the craft and care required for enterprise trust, as we bring Work AI to every employee, in every company.
About the Role:
Glean is seeking a strategic and process-oriented Sr. Lifecycle Marketing Operations Manager to own end-to-end campaign execution, measurement, and quality for our highest‑impact go‑to‑market programs. You’ll sit at the intersection of demand generation, SDRs, and marketing operations, ensuring our most strategic campaigns are built correctly, launched on time, and instrumented for clear, trusted reporting.
You will be the primary operations partner for Tier 0 campaigns: architecting Marketo and Salesforce program structures, maintaining campaign and channel taxonomies, embedding AI- and automation-led workflows, and driving continuous improvements in funnel performance and data hygiene. This role is ideal for a senior Marketo expert who loves both hands-on building and collaborating with program owners to turn big campaign ideas into scalable, measurable systems. This is a high-visibility, senior individual contributor role with meaningful ownership over how Glean runs campaigns today and in the future.
You will:
- Own end‑to‑end build, launch, and QA for Tier 0 and other high‑impact campaigns (product drops, strategic webinars, flagship events, ABM programs, partner campaigns) in Marketo and Salesforce.
- Serve as the real-time operational counterpart to Demand Gen and SDR leaders during key launches (e.g., content updates, last‑minute list changes, routing or SLA tweaks).
- Own the campaign architecture across Marketo and Salesforce for your scope: program templates, channel and SFDC campaign types, UTMs, statuses, and success definitions.
- Maintain and improve lead lifecycle flows, campaign membership rules, and key operational workflows that affect pipeline measurement and SDR follow-up.
- Own the MarTech stack that supports lead generation and follow-up (e.g., Marketo, Goldcast, LeanData etc).
- Contribute to cross‑functional initiatives that improve the end‑to‑end revenue engine (e.g., lead prioritization, routing enhancements, new scoring models, attribution updates).
About you:
- 5+ years in Marketing Operations, Campaign Operations, or Demand Gen operations roles in B2B SaaS.
- Proven track record owning complex, multi-channel campaign builds and being the go‑to Marketo/SFDC/Hubspot expert for demand teams.
- Strong working knowledge of Salesforce campaigns, opportunities, leads/contacts, and how they connect to reporting and attribution.
- Strong communication skills; can translate between marketers, SDRs, and ops/engineering partners.
- Comfortable operating in a fast‑moving environment with evolving priorities, and proactively surfacing risks and tradeoffs.
Location:
- This role is hybrid (4 days a week in our SF Bay Area offices)
Compensation & Benefits:
The standard base salary range for this position is $160,000 - $185,000 annually. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.
We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals. When you join, you'll receive a home office improvement stipend, as well as an annual education and wellness stipends to support your growth and wellbeing. We foster a vibrant company culture through regular events, and provide healthy lunches daily to keep you fueled and focused.
We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.
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AI-First Mindset at Glean:
At Glean, AI fluency is core to how we work and we're committed to ensuring every new hire feels confident integrating AI into their everyday work. As part of the interview process, you'll complete a brief AI-focused exercise or discussion so we can understand how you think about, design, and use AI to drive impact in your role. Feel free to reference any tools, platforms, or workflows you use today — prior Glean experience isn't required.
Top Skills
Hubspot
Marketo
Salesforce
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