Senior Manager, Acquisition Marketing

Our Values

• Our member is our hero. Our members are at the core of our company. Only by empowering them can we accomplish our vision.
• We Never Settle. We are relentlessly pursuing the exceptional and challenging the status quo–always making our service, experience, and company better.
• We Take Our Success Personally. We all have a stake in the success of Ridwell. You are empowered to make an impact. 
• Purpose Drives Our Actions. Knowing why we are doing something enables us to focus on what is truly important.
• We Are Stronger Together. Every person is critical to our success. We need diverse perspectives to execute on creative solutions. By fostering collaboration and connection at every level, we can be phenomenal.

About the Role

Ridwell just launched nationally and is seeing tremendous growth, driven in large part by our paid acquisition program. Now we're looking for a Senior Manager of Acquisition Marketing to take that engine to the next level — you'll be inheriting a high-performing program with real momentum, and we need someone who can build on that foundation and push it further.

Responsibilities

• Own and continuously optimize Ridwell's Meta advertising program, using performance and retention data to guide strategic decisions on targeting, budget, and audience mix
• Diversify our acquisition mix beyond Meta, identifying, testing, and scaling new platforms and channels to build a more resilient, multi-channel growth engine
• Build and manage a UGC/creator content pipeline, owning the creative strategy and briefing process that keeps high-performing assets flowing
• Partner cross-functionally with lifecycle, brand, and other growth leads to ensure acquisition strategy is aligned with the broader member experience and company priorities
• Stay ahead of industry trends and platform shifts, proactively bringing new opportunities and strategic recommendations to the table
• Own budget planning and forecasting for the acquisition program, ensuring spend is allocated efficiently against performance and growth targets

Requirements

• 7+ years in DTC performance marketing, ideally with early-career analyst roots
• Deep Meta expertise with a platform-generalist mindset
• Track record of independently owning a paid acquisition program end-to-end – both strategy and execution
• Deeply energized by data; you dig into the numbers because you want to know the real story, not simply because reporting requires it
• A brand and customer-first approach to acquisition: you think about who you're reaching and what they need to know, not just what converts

A Note on Resources

• Budget follows performance, not the other way around. If the CAC and LTV math works, there's no artificial ceiling on spend — own your budget, and make the case for growth when the data supports it.
• You will never be starved for data. Ridwell has rich website, member and performance data, plus a dedicated analytics resource ready to support you directly. If something you need doesn't exist yet, we'll build it together.
• Cross-functional support is a given, not a fight. Engineering, Ops, Product, and other teams are highly aligned on growth as a company priority — when you need technical support or cross-functional buy-in to execute your strategy, you won't be fighting for it.
• Real room to grow. This role comes with strong mentorship and a clear path forward — success here means scaling the acquisition program to the point where you're hiring and leading your own team.

Benefits

• Comprehensive healthcare benefits, including medical, vision and dental
• Flexible vacation and sick leave policy
• Paid holidays
• Paid parental leave
• Flexible spending account for transportation
• Life insurance and disability
• Employee Assistance Program (EAP)
• Discount on a monthly Ridwell subscription
• 401(k) plan
• Stock option plan