Senior Manager - Communications Planning, Creative and Player Services

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

As a Senior Manager - Communications Planning at 2K, you will help drive the development of audience-first campaign strategies that align with business goals. Reporting to the Communications Planning Director, you will play a key role in executing strategic frameworks, developing creative briefs, and ensuring that creative and media teams have the insights and direction needed to build impactful campaigns. This role requires a balance of analytical thinking and creative inspiration, strong collaboration skills, and the ability to translate data into actionable recommendations.

You will work closely with internal teams—including Creative and Player Services (CAPS), Business Units (BUs), Insights, and Marketing Technology—to craft holistic communication strategies. As a core member of the team, you will support the refinement of processes, champion audience insights, and help bring best-in-class strategic thinking to our marketing efforts.

This is a global role that involves collaboration with regional teams across time zones to ensure communication plans can work across diverse markets.

Strategy & Audience Insights

• Support the development of integrated communications strategies that align creative and media efforts with business objectives.

• Synthesize audience research using syndicated tools and first-party data to extract insights and inform campaign development.

• Assist in crafting concise, actionable creative briefs that translate strategy into compelling creative direction.

• Stay updated on emerging media trends, competitor strategies, and player behaviors to refine communication plans.

• Help ensure creative and media strategies are aligned for maximum engagement and effectiveness.

Cross-Functional Collaboration & Execution

• Work closely with creative teams, providing them with audience insights, messaging direction, and strategic support.

• Collaborate with media teams to ensure creative assets are developed in alignment with channel strategies and spend levels.

• Partner with Insights and Marketing Technology teams to refine measurement frameworks and optimize campaign effectiveness.

• Maintain relationships with marketing teams across the organization, ensuring seamless integration of communication strategies.

• Act as a key point of contact for BUs, helping to align campaign requests with strategic goals.

Storytelling & Thought Leadership

• Assist in crafting persuasive narratives and presentations that communicate complex strategies in a clear, compelling way.

• Support senior leadership in advocating for audience-first, insight-driven marketing approaches.

• Contribute to the evolution of the Communications Planning discipline, helping refine best practices and ways of working.

• 6+ years of experience in communications planning, strategy, or media planning (creative agency experience preferred).

• Experience working at the intersection of creative and media, ensuring alignment between messaging and distribution.

• Strong understanding of audience research tools and the ability to extract insights that inform creative and media strategy.

• Skilled at writing concise, compelling creative briefs that guide great work.

• Strong storytelling skills—able to translate data and strategy into clear, persuasive narratives.

• Comfortable working in a collaborative, cross-functional environment with creative, media, insights, and marketing teams.

• Passion for gaming and an interest in understanding gaming culture and consumer behavior.

• Highly adaptable self-starter, eager to contribute and push projects forward in a fast-paced environment.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. 

The pay range for this position in California at the start of employment is expected to be between $114,400 and $169,300 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

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