D2C Business Lead

Tutored by Teachers (TbT) is a mission-driven, teacher-powered organization delivering high-impact, high-dosage tutoring to K-12 students across the country. We partner with schools and districts to improve academic outcomes for students who need it most. Now, we’re expanding our impact through direct-to-family channels via state-funded Education Savings Account (ESA) programs.

The Role:

We're seeking a dynamic and entrepreneurial Senior Manager to lead our D2C business initiative. This is a fractional role to start, with the potential to grow into a full-time position based on performance and traction.

You’ll act as the product and growth lead for this new strategic line of business-- driving us from 0 to 1 in the ESA space. This includes tracking ESA opportunities, securing required approvals, listing us on state marketplaces, and launching direct-to-consumer marketing campaigns to drive enrollment and revenue. You’ll also ensure a trusted, high-touch sign-up experience that reflects our commitment to quality and white-glove service.

What You’ll Do:

• Own the ESA business line from strategy through execution
• Track and analyze ESA program developments across states
• Lead applications, registrations, and marketplace listings
• Design and run marketing campaigns -- especially direct-to-parent -- to drive sign-ups and conversions
• Develop user journeys and onboarding flows that reflect our school-facing white-glove approach
• Serve as a guide and concierge for families: understand student needs and match them with the right TbT supports
• Build feedback loops to continuously improve the customer experience
• Partner with internal teams (product, marketing, operations) to deliver seamless execution
• Source and leverage demand generation and analytics tools to enable your work
• Report on KPIs and suggest pivots and investments as needed
  

Who You Are

• A product-minded operator with strong growth instincts
• Experience in edtech, consumer marketing, or D2C sales strongly preferred
• Deep empathy for parents and educators
• Able to roll up your sleeves, test ideas quickly, and learn from results
• Strong communicator and project manager; able to rally cross-functional teams
• Bonus: Familiarity with ESA programs, state education policy, or tutoring businesses
• Archetypes that could be a good fit for this role: Edtech Growth/Marketing Manager, Marketplace Platform Operator, Start-up Generalist / Chief of Staff, Entrepreneur Who Has Started a Tutoring Business

Why This Role Matters
ESAs are a rapidly growing mechanism for families to access educational support. We believe Tutored by Teachers can be a trusted provider in this space -- bringing our school-proven impact and teacher-powered model directly to families. This role will help unlock that future.

We currently offer the following benefits for full-time employees:

• 100% healthcare coverage for you and your family
• Access to 401k to help save for the future
• Well-rounded wellness benefits including access to free and low cost mental health resources and support services
• Company-owned laptop and office equipment
• Fully remote work environment and a flexible schedule
• Annual in-person team retreats
• 3 weeks of vacation in the first year and an unlimited vacation policy after year 1 to help recharge

Tutored by Teachers is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let us know.