Enterprise Product Marketing Manager

About iBusiness Funding

iBusiness Funding is a software and lender service provider specializing in small business lending. Our technology, team, and process enable us to support loans from $10,000 to $25 million for our lending partners. Our technology solutions have been proven to quickly scale our clients’ portfolios without the need for additional overhead. Our flagship product, LenderAI, features end-to-end lending functionality from sales all the way through servicing

To date, we’ve processed over $11 billion in SBA and non-SBA volume and handle more than 1,000 business loan applications daily. Our team is driven by our core values of innovation, integrity, enjoyment, and family.

Join us and be part of a team that’s transforming the finance industry and empowering businesses to thrive!

Position Description

Do you enjoy bringing sophisticated, AI-enabled technology products to market for small business and enterprise customers? Are you passionate about shaping how innovative platforms are positioned, launched, and adopted in fast-growing SaaS or fintech organizations? So are we! iBusiness, located in sunny Fort Lauderdale, Florida, builds modern, data-driven technology solutions that support the evolving needs of businesses and their partners. We are seeking a Senior Manager of Enterprise Product Marketing to execute go-to-market strategy, articulate differentiated product value, and position our AI-powered solutions as industry leaders.

The Enterprise Product Marketing Manager will lead positioning, messaging, and go-to-market strategy for enterprise technology products. This role works cross-functionally to ensure products are clearly differentiated, customer-focused, and aligned with enterprise needs.

Major Areas of Responsibility

• Define enterprise product positioning, messaging, and value propositions
• Define go-to-market strategy for new product launches and major feature releases
• Develop sales enablement tools including decks, one-pagers, case studies, and competitive materials
• Conduct market, customer, and competitive research to inform strategy
• Act as the voice of the customer to influence product direction
• Develop thought leadership and product-driven content for industry publications, trade media, and analyst briefings to reinforce market credibility and category leadership
• Partner with PR and communications teams to define narratives that showcase product innovation, customer outcomes, and industry impact
• Define and execute strategy for conference participation, including speaking submissions, panels, roundtables, and executive thought leadership opportunities
• Identify and position product and company leaders as subject-matter experts for industry events, webinars, and virtual forums
• Create supporting content for speaking engagements, including presentations, talking points, demos, and post-event amplification

Required Knowledge, Skills, and Abilities

• 7+ years of experience in product marketing or enterprise marketing within high-growth SaaS, fintech, or enterprise technology companies
• Fintech, Lendtech, or financial services technology experience preferred, but not essential
• Proven success launching and scaling enterprise-grade products with complex value propositions and multi-stakeholder buying processes
• Experience supporting enterprise and partner-led go-to-market motions, including longer sales cycles and account-based strategies
• Strong understanding of enterprise buyer personas, decision-making frameworks, and value-based selling
• Demonstrated ability to translate complex technical and AI-driven capabilities into clear, compelling customer value
• Experience collaborating closely with Product Management, Engineering, Sales, and Marketing leadership
• Strong competitive intelligence, market research, and analytical skills
• Exceptional written and verbal communication skills, with experience creating executive- and customer-facing materials