Senior Manager, Marketing Analytics

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

Reporting to VP of Marketing Analytics, this role will be responsible for developing campaign performance, analyzing ROI and conversion metrics, and enhancing reporting/dashboarding capabilities using tools like Salesforce, SQL, Python, GA, and Power BI/Tableau. You’ll play a key role in streamlining reporting processes, AB Testing, optimizing marketing mix models, and leveraging data and building/leveraging ML Model to drive better decisions for the Marketing organization.

You will collaborate with marketing, strategy, operations, data science, and leadership teams to help optimize funnel performance, marketing resource allocation, improve customer acquisition strategies, and build a scalable analytics framework.

Key Duties and Responsibilities

Description

• Strategic Thinking: Build roadmap for scalable analytics products (Dashboards and ML Models) to support decision-making and marketing strategies in collaboration with the leadership.

• Analytical Excellence: Develop analytical tools to understand and influence resource allocation, campaign optimization, and insights generation for executive leadership and practitioners.

•  Marketing Optimization: Build, develop and/or manage development of Marketing-Mix-Model, A/B testing, generate insight/recommendations and develop scenario(s) for optimized resource allocation.

• Test Hypothesis: Generate Hypothesis from analysis and help develop measurement plans to test the hypothesis in real world environment.

• Story Telling: Present complex data insights to clients in an easy-to-understand manner, influencing strategic decision-making.

• Problem Solving: Own key analytics projects from start to finish, providing guidance to junior analysts and offshore teams.

• Collaborator: Collaborate with cross-functional teams to optimize marketing strategies and measure campaign performance.

• Stakeholder Management: Serve as a trusted advisor to marketing, building strong relationships and identifying opportunities for growth.

Additional Position Responsibilities

• Perform in accordance with Risepoint Policies
• Perform other duties as assigned

QUALIFICATIONS

Bachelor’s Degree - Business, Marketing or related field

7+ years of experience Brand management, portfolio management or product management or campaign management

Higher Education market knowledge – marketing or enrollment experience and online higher education

Collaborate, partner and influence leadership levels from the C-Suite to the Director level or equivalent levels in higher education, i.e. university leadership, program and college leadership.

Analytical, quantitative, and problem-solving capabilities

Advanced

Experienced people-leader and proven success in driving results in highly matrixed organizations

Communication and presentation skills across all levels of an organization

Solid understanding of digital marketing (paid search, social media, SEO)

Intermediate

Risepoint is an equal opportunity employer.  We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.