Senior Manager, Paid Search

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A little about us

The Yahoo Commerce team operates at the high-velocity intersection of content, performance marketing, and technology. We build and scale high-impact affiliate commerce and consumer acquisition engines that connect millions of users to the products they love. As part of a forward-looking growth org, we rely heavily on cutting-edge AI tools to simplify processes, automate manual overhead, and drive industry-leading campaign efficiencies.

About the Role

Yahoo Commerce is seeking a Senior Manager, Paid Search to lead and scale a growing performance marketing business focused on affiliate commerce and consumer acquisition. This role will own paid search strategy and execution across platforms including Google Ads and Microsoft/Bing Ads, while helping shape the long-term vision, operating model, and growth strategy for the organization.

This is a highly cross-functional role at the intersection of search marketing, analytics, landing page optimization, affiliate monetization, and growth strategy. The ideal candidate combines strong hands-on paid search expertise with the ability to build processes and drive strategic decision-making in a fast-moving environment.

The Senior Manager will collaborate closely with product, analytics, engineering, business development, and editorial teams, and play a key role in scaling Yahoo Commerce’s paid acquisition capabilities profitably.

Responsibilities:Paid Search Strategy & Growth

• Own the overall paid search strategy across Google Ads and Microsoft/Bing Ads

• Develop scalable growth plans that balance revenue growth, profitability, and operational efficiency

• Identify and evaluate new acquisition opportunities, categories, keyword strategies, and search platform capabilities

• Manage and optimize media investment across campaigns, verticals, and affiliate partners

• Drive performance forecasting, budget planning, and growth modeling

Campaign Management & Optimization

• Oversee execution and optimization of paid search campaigns across Google and Microsoft/Bing

• Establish testing frameworks for bidding strategies, keyword expansion, ad copy, audience segmentation, and landing page optimization

• Leverage enterprise Claude models to rapidly draft, iterate, and test high-volume ad copy and performance content at scale.

• Monitor and improve core performance metrics including CPA, ROAS, conversion rate, revenue, and margin

• Partner with analytics and engineering teams to improve attribution, tracking, and reporting capabilities

• Translate data into actionable insights and strategic recommendations for leadership

Landing Pages & Conversion Optimization

• Partner closely with CRO and content teams to improve landing page performance and user conversion

• Utilize Claude to inform visual creative direction and analyze concept iterations for search-driven landing experiences.

• Help define experimentation roadmaps for landing page testing and search audience optimization

• Ensure search experiences are aligned with user intent and monetization goals

• Support the development of scalable systems for launching and iterating on new category experiences

Team Leadership & Cross-Functional Collaboration

• Mentor paid search team members and manage agency/external partners

• Build scalable operating processes, documentation, and reporting standards

• Collaborate with product, engineering, analytics, finance, legal/privacy, and business development stakeholders

• Communicate performance trends, strategic priorities, and business impact to senior leadership

• Contribute to organizational planning, hiring assessments, and long-term team capabilities development

Measurement & Operations

• Drive improvements to attribution, conversion tracking, offline conversion uploads, and internal reporting systems

• Construct and run database and performance reporting queries built and refined through Claude, shifting team efforts from manual data extraction to strategic synthesis.

• Partner with technical teams on integrations involving ad platform APIs, analytics pipelines, and landing page infrastructure

• Ensure operational excellence across campaign launches, QA, tracking accuracy, and partner compliance

• Help establish scalable measurement frameworks that connect search performance to downstream revenue outcomes

Qualifications:Required

• 7+ years of experience in paid search, performance marketing, or growth marketing

• Deep expertise managing campaigns across Google Ads and Microsoft/Bing Ads

• Strong understanding of conversion-focused marketing, attribution, and performance analytics

• Demonstrated experience utilizing generative AI tools to build reporting queries, draft ad copy, and optimize analytical workflows.

• Experience managing meaningful media budgets with accountability for ROI or profitability targets

• Demonstrated success scaling paid search programs through testing and optimization

• Experience leading cross-functional initiatives involving analytics, product, or engineering teams

• Strong analytical and communication skills with the ability to influence senior stakeholders

• Experience managing agency partners, external vendors, or mentoring internal performance marketers

Preferred

• Experience in affiliate marketing, commerce media, lead generation, or consumer subscription businesses

• Experience with landing page optimization and experimentation methodologies

• Knowledge of conversion APIs, offline conversion uploads, and marketing measurement systems

• Experience writing clear prompts in Claude to quickly draft ad copy, build database queries, and speed up daily tasks.

• Familiarity with search automation, feed-based campaigns, and bidding strategy optimization

• Experience working in highly matrixed or fast-paced technology/media organizations

What Success Looks Like

• Scales profitable paid search growth across multiple categories and partners

• Successfully integrates Claude into creative execution and analytical reporting pipelines to maximize speed to market.

• Builds repeatable systems for testing, optimization, and campaign execution

• Improves efficiency through better measurement, targeting, and conversion optimization

• Develops strong cross-functional partnerships that accelerate execution

• Helps shape the long-term strategy and operating model for Yahoo Commerce paid acquisition

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $105,750.00 - $220,000.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

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