As the Senior Manager, SEO/AEO, you will drive organic growth, implement SEO strategies, optimize content for search engines, and analyze performance metrics. Your role involves collaborating with cross-functional teams to enhance search visibility and user experience while reporting on progress.
On a typical day, you might:
- Identify opportunities for technical improvements across the ActiveCampaign website, prioritize them based on their potential business impact, and collaborate with cross-functional stakeholders to implement them.
- Pioneer LLM optimization and Answer Engine Optimization (AEO) by developing content strategies that ensure ActiveCampaign is the authoritative source material used by LLMs.
- Implement best practices and build and execute a high-velocity global organic search roadmap, spanning technical SEO, on-page optimization, content creation workflows, and innovative AEO experiments — all while maintaining a high quality bar.
- Provide international SEO guidance, ensuring good search experiences in languages other than English and supporting new region launches.
- Serve as the subject matter expert: You’ll provide guidance on keywords, AI algorithm shifts, site architecture, and navigation for improvements to search performance and UX.
- Monitor, analyze, and report on the performance of SEO and AEO projects on an ongoing basis, and swiftly flag and provide recommendations for course correction.
- Educate others as the resident expert on our results as well as trends and opportunities to grow our share of search in the market.
The ideal candidate will bring:
- 8+ years of a proven track record driving growth through organic channels, including 5+ years building, scaling, and operationalizing SEO as a critical revenue channel.
- Experience with technical and international SEO.
- Experience with CMS migration, page consolidation/redirects, and on-page performance.
- Proficiency with tools like Google Search Console, Adobe Analytics, SEMrush, Ahrefs, and Looker, and demonstrated experience integrating AI tools like Profound, Peec, and AirOps.
- Strong reporting and data storytelling skills: You’re capable of translating complex SEO/AEO performance data into clear, actionable business narratives that drive business decision-making.
- Analytical mindset: Rather than just read off traffic numbers, you consistently provide analysis that highlights the potential business impact (whether it’s related to performance, emerging trends, and opportunities in search).
- Preferred: Experience with Craft CMS and a proven ability to drive optimization for AI-first search.
About ActiveCampaign:
ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 1,000+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
Similar Jobs
Blockchain • Fintech • Payments • Financial Services • Cryptocurrency • Web3
Provide strategic legal support for the Arc blockchain, advising on design, regulatory compliance, and risk management while collaborating with cross-functional teams.
Top Skills:
BlockchainDigital AssetsSmart ContractsWeb3
Fintech
Manage financial performance and strategic decision-making through budgeting, forecasting, and analysis. Collaborate with leadership to align financial goals with business objectives, while leading a team of FP&A analysts.
Top Skills:
Financial SoftwareExcelMicrosoft OutlookMicrosoft PowerpointMicrosoft Word
.png)
eCommerce • Fintech • Hardware • Payments • Software • Financial Services
As a Sales Commissions Analyst, you'll manage commission calculations, support sales inquiries, and ensure operational excellence of incentive programs.
Top Skills:
AnaplanCaptivateiqGoogle SheetsExcelPigmentSQLXactly
What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
