Senior Manager, Strategic Account-Based Marketing

What you can expect

Drive account-based marketing strategy for high-value strategic accounts across the Americas, executing personalized programs that accelerate deals and deepen executive relationships. Partner directly with Sales to build targeted campaigns spanning content, digital advertising, events, and direct outreach. Deliver measurable pipeline growth and revenue impact within your portfolio of strategic customer accounts.

About the Team

We deliver field and partner marketing programs that generate pipeline and accelerate deals across the Americas. Our team collaborates across account-based marketing, demand generation, and experiential programs, working in lockstep with Sales. We exist to demonstrate how marketing drives measurable revenue growth.

Responsibilities

• Developing and executing 1:1 and 1:Few account-based marketing programs for strategic accounts

• Partnering with Sales to identify target accounts, build joint account plans, and align on campaign strategy

• Creating personalized content, messaging, and digital experiences tailored to account needs and buying signals

• Orchestrating multi-channel campaigns using intent data, account intelligence platforms, and digital advertising

• Measuring account engagement, pipeline progression, and deal velocity to optimize program performance

What we’re looking for

• Demonstrate 7+ years of B2B marketing experience with 4+ years focused on account-based marketing

• Build and execute account-based marketing strategies that generate measurable pipeline and influence revenue

• Manage complex multi-channel campaigns across content, digital, events, and direct outreach

• Translate account intelligence, technographics, and buying signals into prioritized marketing plans

• Partner with sales leadership to co-develop account plans and align on target account selection

• Review and analyze campaign performance data to optimize engagement and accelerate deal velocity

• Travel up to 25% for account meetings, events, and team collaboration

• Possess equivalent practical experience or relevant degree in Marketing, Business, or related field

Salary Range or On Target Earnings:

Minimum:

Maximum:

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure;  there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment​

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

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