Manage Google Ads and Microsoft Ads campaigns for B2B lead generation with monthly budgets exceeding $100,000. Optimize performance against CPL, MQL, SQL, and pipeline targets; reduce wasted spend; manage pacing and testing; maintain GA4 and Google Tag Manager tracking; and deliver recurring performance reports. The role requires proactive ownership, detailed analysis, PPC expertise, and experience using AI to improve campaign optimization.
Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and we have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.
Role overview
We're hiring a part-time contract Senior Search Strategist to manage Google Ads and Microsoft Ads (Bing) for B2B lead generation, with budgets over $100k+ per month. The role is measured on outcomes: CPL, MQLs, SQLs, and pipeline.
What you'll do
- Manage Google Ads and Microsoft Ads (Bing) campaigns
- Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline.
- Identify and eliminate wasted spend and optimization opportunities to improve CTR, landing page conversion rate, etc.
- Manage budgets and pacing to hit targets.
- Maintain a hypothesis testing log of ongoing experiments and results
- Set up and maintain tracking in GA4 and Google Tag Manager.
- Weekly, monthly, and Quarterly reporting on performance against Leads, CPL, MQL, SQL and pipeline targets.
- Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices
- Weekly optimizations to ensure campaign performance improves MoM
Requirements
- 7–10 years of PPC experience.
- Experience managing budgets over $100k per month.
- B2B lead generation experience.
- Google Ads and Microsoft Ads (Bing).
- GA4 and Google Tag Manager.
- Track record of optimizing to MQLs, SQLs, and pipeline.
- Track record of eliminating wasted spend and hitting targets.
- Currently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of output.
- Extremely detail-oriented.
- Incredibly proactive and take ownership of outcomes, not just inputs
Nice to have
- B2B SaaS experience.Salesforce (SFDC) experience
Benefits
Hourly: $60-$85/hour
Hours: 40-50 hours per month
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