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Lead planning, activation, optimization, and reporting for paid social campaigns across Meta, TikTok, Snapchat, LinkedIn, and X. Drive KPI performance, mentor juniors, collaborate cross-channel, and present campaign insights to clients and stakeholders.
Top Skills:
Conversion TrackingDynamic AdsExcelFacebook AdsFacebook PixelGoogle Data StudioInstagram AdsLinkedin Campaign ManagerMeta Ads ManagerPower BISnapchat AdsTiktok AdsX Ads
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Job Description:
We are looking for a Senior Paid Social Executive to take ownership of campaign execution, optimization, and performance across major social platforms. You will lead on Meta (Facebook/Instagram) and other key platforms such as TikTok, Snapchat, LinkedIn, and X, ensuring delivery of high-performing campaigns that drive measurable results. This role requires a blend of analytical rigor, creative thinking, and client-facing confidence. You’ll also support in mentoring junior team members and collaborating across media disciplines to deliver integrated strategies.
Key Responsibilities
- Plan, activate, and optimize paid social campaigns across Meta, TikTok, Snapchat, LinkedIn, and X.
- Develop and test audience segmentation, creative variations, and bidding strategies to maximize performance.
- Ensure achievement of campaign KPIs (ROAS, CPA, engagement, conversion, reach).
- Monitor daily performance, identify optimization opportunities, and implement actionable improvements.
- Prepare and present detailed campaign performance reports with insights and recommendations.
- Collaborate with Paid Search, Programmatic, and Analytics teams to deliver cross-channel solutions.
- Stay updated on platform innovations, ad formats, and algorithm updates, testing new features when relevant.
- Support in client calls, quarterly reviews, and strategic discussions with internal stakeholders.
- Mentor junior paid social executives to ensure quality and consistency in campaign delivery.
Requirements
- 2–4 years of hands-on experience in paid social campaign management, preferably in an agency environment.
- Strong expertise in Meta Ads Manager, with working knowledge of TikTok Ads, Snapchat Ads, and LinkedIn Campaign Manager.
- Proficiency in campaign analytics, tracking, and attribution across multiple platforms.
- Strong Excel and data visualization/reporting skills (e.g., Data Studio, Power BI, or similar).
- Experience working with dynamic ads, pixel implementation, and conversion tracking.
- Excellent organizational and multitasking abilities, with strong attention to detail.
- Client-facing experience with confident communication and presentation skills.
- Proactive mindset with curiosity for creative testing, data analysis, and emerging paid social trends.
Location:
Beirut - Sin El Fil, Ivoire CentreBrand:
CaratTime Type:
Full timeContract Type:
PermanentWhat you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
