The Senior Paid Social Specialist will lead paid social campaigns for nonprofit clients across various platforms, ensuring strategic execution and performance optimization while mentoring junior team members.
Job Title: Senior Paid Social Specialist
Reports To: Integrated Marketing Specialist, TBD
Job Summary: The Senior Paid Social Specialist will own and elevate Community Boost’s paid social practice across Meta (Facebook/Instagram), LinkedIn, and TikTok for a portfolio of mission‑driven nonprofit clients. This leader blends deep platform expertise with strategic vision, operational excellence, and people leadership. You will set the standard for campaign quality, guide cross‑channel strategy, and ensure our paid social work drives meaningful, measurable impact for nonprofits.
In this role, you’ll oversee campaign architecture, performance frameworks, creative best practices, and team development. You’ll partner closely with account managers, strategists, and nonprofit leaders to translate organizational goals into high‑performing paid media strategies. You’ll also serve as the agency’s internal expert on platform innovation, compliance, and emerging trends—ensuring our practice stays ahead of the curve.
Essential Job Functions:
● Oversee and elevate the paid social practice across Meta (Facebook/Instagram), TikTok, and LinkedIn Ads, ensuring excellence in campaign strategy, execution, optimization, and creative testing. Provide final approval and strategic direction on campaign architecture, budgets, creative testing plans, and optimization approaches developed by Digital Specialists.
● Lead monthly and quarterly reporting cycles, reviewing and refining insights before delivery to internal teams or clients, ensuring clear storytelling and strategic framing tied to mission impact.
● Analyze cross‑platform performance trends using platform dashboards and Google Analytics, identifying opportunities for optimization, innovation, and testing.
● Serve as the escalation point for complex campaign issues, platform challenges, or client questions, ensuring timely and strategic resolution.
● Partner with account managers and nonprofit clients to align paid social strategies with organizational goals, fundraising objectives, and audience engagement priorities.
● Own and refine internal processes, playbooks, QA workflows, and documentation to scale the paid social practice efficiently and consistently.
● Stay ahead of platform updates, algorithm shifts, compliance requirements, and nonprofit advertising best practices, proactively sharing insights and training the team on emerging trends.
● Support hiring, onboarding, and capability development for the paid social function, including interviewing candidates and shaping role expectations.
● Provide day‑to‑day people leadership, including guiding career development, hosting regular 1:1s, approving PTO, overtime, and expenses, and offering ongoing coaching and mentorship to support team growth and performance.
Core Competencies:
● Attention to Detail – Delivers polished, error-free work by catching inconsistencies and ensuring accuracy across all deliverables. Maintains high standards even under pressure.
● Project Management – Plans and executes projects with clear timelines, milestones, and accountability. Keeps stakeholders informed and ensures deliverables are met.
● Cross-Functional Collaboration – Works seamlessly across departments to align goals, share insights, and drive integrated outcomes. Navigates competing priorities with diplomacy.
● Client Strategy Development – Crafts long-term strategies that align with client goals and market opportunities. Anticipates future needs and positions the agency as a proactive partner.
Work Environment:
● This is a fully remote role; work is performed in a home office setting.
● Regular virtual interaction with employees, leadership, and external vendors.
● May occasionally require flexible scheduling to accommodate time zone differences.
Minimum Qualifications:
● 8+years of digital marketing experience, including agency or in-house work, with a strong track record of executing paid campaigns across Meta (Facebook/Instagram) and LinkedIn Ads platforms.
● Proven ability to mentor and guide junior team members, fostering skill development and platform fluency.
● Experience managing multiple client accounts and budgets with precision, strategic insight, and clear communication.
● Meta Blueprint Certification and/or LinkedIn Marketing Certification strongly preferred.
● Proficiency with Google Ads (Search, Display, Video) and Google Analytics is a strong plus.
● Exceptional written and verbal communication skills, with the ability to translate performance data into actionable insights.
Preferred Qualifications:
● Deep passion for digital marketing in the nonprofit space, with a commitment to mission-driven outcomes.
● Highly organized and self-directed, with the ability to manage competing priorities in a remote, fast-paced environment.
● Brings a diverse perspective, collaborative mindset, and a proactive approach to problem-solving.
● Demonstrates an entrepreneurial spirit, with a drive to continuously improve systems, strategy, and team cultur
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