Senior Product Manager (AI Builder)

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

What the Role Is

We're hiring Senior PMs to build the next generation of Babylist — and to help us build it the way the next generation of products will be built.This role is for a Senior PM who is both a deeply skilled product manager and an active AI-enabled builder. You own a complex set of features or a customer journey within one of Babylist's consumer surfaces — and you do the work of a great PM: seeing the future of your product with vision and conviction, deeply understanding customers & the business, framing problems sharply, sequencing bold bets, owning outcomes. You also stand up working prototypes yourself, query the data and codebase directly, and contribute to code execution when that’s the most valuable use of your time.  And we value speed – of decision making, of execution, and in time to impact.

This is a dual job.  Be the best Senior PM your team has ever worked with: opinionated, customer-obsessed, outcome-owning, force-multiplying. And help Babylist make the transition into AI-native product development by modeling what an AI-native PM does every day — in your own work and in the standards you set for the team around you.

We are building AI fluency across the consumer organization. Where you land depends on the org's needs at the time of your start and on where your strengths fit best. You should be excited about that. The Senior PMs we want are flexible enough to own work on any of our products, curious enough to want to, and strong enough to ramp fast on whichever one we land you on

This role reports into one of our Product Director or Sr. Director leaders, and partners closely with Engineering, Design, Data, and stakeholders across the company.

Who You Are

You are a strong Senior Product Manager — an emerging leader within a product organization, with a track record of owning a meaningful slice of a consumer product end-to-end and driving real business and customer outcomes.

You bring:

• Demonstrated consumer experience. You're an experienced Product Manager with a proven record of defining product strategy for a complex area, leading cross-functional teams in execution, and working with senior leaders to solve complex problems for consumer products. This likely means you have held Product Management roles at the Senior or Staff level.
• Customer obsession. This is the irreplaceable PM contribution in a builder world. You know how to understand and co-create with users, and you bring concrete evidence (both qualitative and quantitative) into decisions. You solve root pain, not adjacent symptoms, and you create segmentation clarity rather than treating users as a monolith.
• Product sense. You have product taste — the instinct to know what’s worth building (and what’s not), what the right UX is, and what will delight users — and you can point to shipped work and killed projects that proves it.
• Sharp problem framing. You walk into rooms with a recommendation, not an open question. You make engineering and design faster — not slower — by reducing ambiguity and tightening scope.
• Outcome ownership. You don't celebrate shipping — you own impact. You hold yourself and the team accountable for delivering meaningful results, you build appropriate measures of success, and lead clean persist/pivot/stop decisions after launch based on evidence, not momentum.
• Strong opinions, loosely held. You move decisively with incomplete information. You distinguish reversible from irreversible decisions and bias toward speed accordingly. When wrong, you update your priors quickly.
• Commercial fluency. You understand how Babylist makes money and what levers matter in your product.
• Technical fluency.  You might have a CS degree or started your career as a developer.  You might have been an early PM at an early-stage company, where the line between "product" and "build" was always blurry and you handled both. You might just have a portfolio of things you've built that demonstrate self-taught skills.  The context matters less than what it taught you about feasibility, tradeoffs, and getting something real into the world.
• Force multiplier. You are connective tissue, not a bottleneck. Sharp problem statements, tight scoping, crisp communication that makes everyone around you faster.
• Adaptability to change. The next 18 months will not look like the last 18. You select for change, not against it. You jump in where needed, working across team boundaries and roles without waiting for permission.  You are humble, low-ego, and biased toward action. You bring curiosity to ambiguity, not anxiety.

You are AI-native. You actively use LLMs and AI coding tools in your daily work — whatever gets you from customer opportunity to validated idea to business impact the fastest. You have intuition for what current models are good and bad at, and you use that to make product decisions. You know how to decompose problems for AI agents, review and refine their output, and combine AI-driven speed with human judgment.  You contribute as a peer-builder, but you know when to zoom out for strategic thinking and stay closest to the customer. Building is how you co-create with families and how you separate signal from noise faster than anyone else in the room.

You are excited about the AI transformation, not anxious about it. You believe this is the most interesting moment in product careers in a decade, and you want to help shape what an AI-first product organization looks like — at Babylist and as a category.If you want to own a meaningful slice of a generational consumer brand, ship work that millions of families will use, and build with conviction at a company where speed and responsibility are not in tension but are the whole point — we would love to hear from you.

How You Will Make An Impact

• Own a customer journey or a complex feature set end-to-end. Discovery, definition, delivery, measurement, iteration. You are the person who makes the whole loop work, not just the part in the middle.
• Set and hold the quality bar. Make hard tradeoffs between business goals and customer experience with conviction and clear communication. Send work back when it isn't right; ship fast when it is.  Don’t mistake a high quality bar for an excuse not to iterate.  Ship early and often, learning along the way to reach the right long-term outcome.
• Use AI-native workflows in your own work. Discovery, analysis, prototyping, instrumentation, comms, code contributions. Show your team what's possible by doing it yourself, not by talking about it.
• Multiply your team. Partner with Engineers, Designers, and Analysts as peer-builders. Bring sharper problem framing, tighter customer insight, prototypes and code that make decisions easier to make. Don’t just ship fast yourself, design the repeatable, low-friction systems that let everyone on your team ship faster.
• Be a flexible operator. Whatever the opportunity, you ramp fast, partner well, and get work into customers' hands quickly.
• Help build the AI-native PM function at Babylist. Share what's working. Teach what you've learned. Set the standard others learn from.

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

USD: $181,106 to $217,294
CAD: $179,800 to $224,700

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

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Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration.

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