Senior Product Manager, Entity Management

By the Numbers:

• Named #1 best software for small business of 2024 by G2
• 2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing 
• Over $500M in annual revenue 
• The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs 
• There are 6.2M employers in the US, 98% have fewer than 100 employees (1) 
• 550,000 new businesses are created each year in the US (1) 

What Product Management is like at Gusto:

• We’re looking for high-autonomy, entrepreneurial Product Managers to come build high-impact solutions for small businesses and their employees. We believe in high-ownership Product Managers who operate like business owners - owning an entire roadmap end to end and shipping product all the way from strategy through to the nitty gritty details (some describe this kind of role as a “GM” type role).
• Our Product team is lean, which means you’ll have a high degree of impact and ownership. 
• We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners. 

About the Team: 

This role is on the Company team—a strategic group defining Gusto’s future for SMBs. Our vision is to engage and support customers throughout their entire business journey, helping them navigate essential compliance tasks and growth opportunities. You'll join a nimble team functioning like a startup within Gusto, driving ambitious goals to transform how SMBs manage compliance.

Here’s what you’ll do day-to-day: 

• Ownership:  Define and prioritize high-impact initiatives, driving clarity and alignment across the organization to achieve cohesive end-to-end customer solutions.
• North Star: Navigate complex regulatory environments, shaping strategic initiatives that achieve and iterate on product-market fit while enabling scale.
• Collaborate: Partner deeply with compliance, engineering, design, marketing, and operations teams to align cross-functional efforts, clearly manage dependencies, and deliver transformative customer experiences. Accelerate team expertise in entity management and regulatory compliance through mentorship and strategic leadership.

Here’s what we're looking for: 

• 5+ years of direct Product Management experience, specifically within highly regulated, compliance-sensitive domains such as fintech, payroll, tax, or legal tech.
• Demonstrated track record successfully building products from zero-to-one, including defining strategic vision and executing through launch.
• Comfort and resilience in ambiguous environments, adept at clarifying complex initiatives and structuring actionable strategies despite incomplete or evolving regulations.
• Proven ability integrating human-powered operations with technology-driven solutions, optimizing workflows over time through automation.
• Experience effectively navigating organizational complexities and legacy systems, driving incremental progress through thoughtful risk management and persistent execution.
• Exceptional cross-functional influence, able to build alignment across engineering, compliance, operations, and marketing teams without direct authority.
• Skilled communicator, translating complex regulatory requirements into clear product strategies that teams can act on confidently and quickly.

If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

Our cash compensation amount for this role is $152,000/yr to $190,00/yr in Denver & most major metro locations, and $184,000/yr to $230,000/yr for San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.

Where do PMs at Gusto work?

We have offices in Denver, San Francisco, and New York and have remote team members across the US and Canada. We are actively hiring for the following Centers of Gravity: Toronto, Canada, Atlanta, GA, Austin, TX, Chicago, IL, Denver, CO, Los Angeles, CA, Miami, FL, and Seattle, WA. Our open roles will specify on the careers page and in the job description where the position is eligible for work. 

 (1) Business Applications with Planned Wages (www.census.gov)