Offchain Labs
Senior Product Marketing Manager, Consumer
Job Posted 8 Days Ago
Be an Early Applicant
Develop and execute go-to-market plans for consumer products, collaborating with teams to drive user acquisition and engagement while supporting broader growth strategies.
At Offchain Labs, we are not just building products — we’re leading a movement.
We are committed to creating a decentralized, secure, and transparent future through blockchain technology. Our mission is to push the boundaries of blockchain innovation and foster a creative, collaborative, and inclusive culture where ideas can come to life. We know that the future of blockchain technology is limitless, and the best way to achieve this is by working with the brightest minds.
We’re looking for thinkers and doers who are eager to embrace new challenges and seek solutions that will push existing boundaries. If you believe in the importance of transparency, trust, and the decentralization of control, and if you’re curious, adaptable, and want to disrupt the status quo, then we want to hear from you.
Why Offchain Labs?
Our team is committed to bridging the gap between the current state of blockchain and its potential. Our flagship product, Arbitrum One, is a dominant force in Ethereum scaling and is trusted by enterprises, developers, and users worldwide. But that’s just the beginning. Our passionate team is constantly building on this success, rolling out innovative tools such as Arbitrum AnyTrust, Arbitrum Orbit, Stylus, BoLD, and Arbitrum Nitro. Offchain Labs also contributes to the Ethereum core protocol with the Prysm consensus client.
Following the successful raising of $3.8M in seed funding in January 2019, as well as $20M in Series A and $100M in Series B funding in 2021, we are looking to expand our team. We invite individuals with a strong interest in blockchain and a talent for approaching problems from unique perspectives to join us in shaping the future of this dynamic field.
Offchain Labs is looking for a creative, strategic, and execution-oriented Product Marketing Manager to assist in go-to-market efforts for our growing portfolio of products. This role is made for a strategist and storyteller who thrives at the intersection of product, marketing, and community driving the next wave of users onchain.
You’ll work closely with product, partnerships, and ecosystem teams to shape positioning, define messaging, and drive campaigns that resonate with both crypto-native and mainstream users. Your work will directly support our broader consumer growth strategy.
What you'll do:
- Develop go-to-market plans, messaging, and launch execution for consumer product ecosystem
- Partner with product teams to translate insights into scalable marketing strategies that drive user acquisition, engagement, and retention
- Build messaging frameworks and campaigns that evolve across the product lifecycle, focusing on measurable impact at every stage
- Develop marketing programs that strengthen the products place in crypto culture, engaging both crypto-native and new audiences
- Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts
- Support the development of systems and processes that keep the user perspective at the heart of product and marketing decisions
- Contribute to the establishment of OKRs and performance tracking frameworks to measure the impact of marketing initiatives
- Iterate on strategies based on user feedback, market trends, and campaign results
What you'll need:
- 5+ years of experience in product marketing or a similar function in crypto, fintech, or consumer tech
- Demonstrated success launching and scaling consumer-facing products or features with quantifiable outcomes
- Strong copywriting and storytelling skills—able to distill complexity into clarity
- Experience working cross-functionally in fast-paced, iterative environments
- Comfort navigating ambiguity and solving open-ended problems with structure and insight
- Familiarity with growth loops, funnels, and lifecycle marketing
- Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies
- Bonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success
Perks
- Remote-first global workforce + NY office
- Annual company offsite (last year, Bahamas!)
- Opportunity for subsidized attendance to industry conferences
- Medical, dental & vision coverage (US + some other countries)
- 401k retirement plan + company match (US only)
- Home office set up / ergonomic equipment matching program
Attention Offchain Labs Job Seekers:
Please be advised that there has been a rise in fraudulent recruiter activities, particularly within the Web3 space. If you would like to confirm whether someone is an OCL employee or the legitimacy of an offer you received, please email jobs@offchainlabs.com
At Offchain Labs, we believe that diversity, equity, inclusion and belonging are essential to our success. We are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.
Top Skills
Blockchain
Consumer Tech
Crypto
Fintech
Marketing Strategies
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