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The Senior Product Marketing Manager will lead marketing strategies for the Data & Integrations Platform, focusing on go-to-market execution, partner integrations, and data platform positioning for enterprise clients.
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!
About the Role
Attentive is hiring a Senior Product Marketing Manager to lead go-to-market, positioning, and adoption work for our Data & Integrations Platform. This is a high-impact role responsible for translating EPD’s technical integration investments into a credible enterprise data platform story, data platform positioning, and running the launch and measurement process for strategic Data & Integrations Platform features and partner integrations.
The Data & Integrations Platform is a major company priority. As the Data & Integrations Platform Sr. PMM you will own the marketing strategy and execution that helps Attentive win omni channel consolidation deals, articulate our CDP and integration value, and demonstrate measurable customer impact. The role requires a more technical background and deep cross-functional work with Product, Engineering, Partnerships, Revenue Enablement, Sales, and Customer Success and requires comfort with technical integrations, APIs, and partner GTM.
What You’ll Accomplish
- Own Data & Integrations Platform positioning for enterprise buyers and sellers.
- Lead launch strategy and execution for Data & Integrations Platform integrations, managing open-beta to GA tiering and coordinating GTM cadence.
- Drive partner GTM for APIs and integrations, turning technical capabilities into business outcomes and co-marketing.
- Build and run release marketing so customers and internal teams know availability, tiering, and adoption paths.
- Create external proof points, case studies, and technical enablement (sales decks, battlecards, developer docs) to demonstrate integration value and boost adoption.
- Define success metrics and partner with Analytics for post-launch measurement and revenue attribution.
Your Expertise
- Min 5+ years working in product marketing.
- Experience working for a B2B SaaS technology company, preferably in martech, commerce tech, or a fast-moving startup.
- Deep knowledge of data platforms, integrations, or APIs. Direct experience marketing a data platform is preferred. Please highlight any hands-on experience with data platforms, Snowflake, Hightouch, Amperity or similar platforms in your application.
- Proven ability to translate technical integration capabilities into commercial value and customer proof points.
- Experience building launch processes and running multi-stakeholder GTM cadences.
- Experience influencing cross-functional stakeholders at a variety of levels and building enablement that drives adoption.
- Strong written and verbal communication, organization, and prioritization skills.
- Passion for storytelling and making technical products accessible to commercial buyers
Day to Day
- Lead cross-functional launch motion for Data & Integrations Platform features and integrations, including launch planning, beta management, internal enablement, and post-launch measurement.
- Develop positioning for data-platform features.
- Partner with Partnerships to scope co-marketing and partner GTM.
- Equip revenue org with playbooks and sales-ready assets for Data & Integrations Platform.
- Capture and synthesize market feedback for Data & Integrations Platform product prioritization and messaging refinement (call listening, win loss, analyst, competitive).
- Track and report adoption for Data & Integrations Platform launches.
Nice to Haves
- Prior PMM or GTM experience specifically tied to a CDP, data platform, or complex integration product.
- Experience working with product and engineering teams on API-first GTM.
- Familiarity with partner ecosystems and partner-led launches.
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $150,000 - $165,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
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Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
Top Skills
Amperity
APIs
Data Platforms
Hightouch
Snowflake
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