Senior Product Marketing Manager

KEY RESPONSIBILITIES

• Go-to-Market (GTM) Strategy Development: Collaborate closely with Product Managers to design and execute comprehensive GTM strategies that resonate with self-serve, managed, and agency segments, ensuring seamless product launches and adoption.
• Competitive Landscape Analysis: Conduct ongoing research into competitors’ offerings, value propositions, pricing models, and Ideal Customer Profiles (ICP). Use these insights to refine the platform's positioning, messaging, and overall marketing strategy.
• Customer & Prospect Communication: Drive proactive and reactive communication strategies to engage existing customers and prospects through weekly and monthly emails, blog posts, and social media content. Focus on nurturing relationships and improving customer engagement at every touchpoint.
• Content Creation with a Focus on AI Value: Lead the creation of educational content that demonstrates how Teikametrics’ AI platform empowers sellers and brands to grow profitable businesses. Highlight the platform’s ability to drive e-commerce success by improving transparency and showcasing real-world results, particularly in ad optimization and inventory management.
• Customer Insights & Segmentation: Partner with the Business Intelligence and Product teams to analyze customer data and segment user bases effectively, enabling personalized messaging and feature adoption campaigns.
• Sales Enablement: Create and deliver high-impact enablement materials, including battle cards, product demos, and customer-facing presentations, equipping the sales team with the tools to articulate Teikametrics’ unique value.
• Campaign Management & Performance Tracking: Develop and manage marketing campaigns across various channels. Monitor performance metrics, report on effectiveness, and iterate strategies to optimize engagement and conversion rates.
• Customer Journey Communication Optimization: Identify key points in the customer lifecycle to craft tailored marketing initiatives that enhance the end-to-end user experience, from initial engagement to advocacy.
• Content Creation Leadership: Oversee the development of high-quality, compelling content across multiple formats, including product-focused blogs, case studies, webinars, and social media, to reinforce Teikametrics’ thought leadership in the e-commerce space.
• Stakeholder Collaboration: Serve as a critical link between the Product, Sales, and Marketing teams, ensuring alignment on priorities and messaging to achieve shared business goals.

WHAT MAKES YOU STAND OUT

• Experience: Minimum of 7+ years in product marketing, preferably within SaaS, adtech, or e-commerce industries, with a strong focus on strategy and execution.
• Leadership & Mentorship: Ability to lead cross-functional initiatives, mentor junior team members, and influence at all organizational levels.
• Strategic Mindset: Proven success in crafting market strategies that drive measurable growth and enhance competitive positioning.
• AI & Technology Communication: Proven ability to simplify complex AI concepts into clear, relatable messaging for both technical and non-technical audiences.
• Communication Expertise: Exceptional written and verbal communication skills, with experience in both crafting and executing multi-channel communication strategies.

WHO YOU ARE

• A degree isn’t required, relevant startup experience and demonstrated past performance/results will be considered alongside formal education. 
• Highly motivated energetic self-starter, passionate and deeply knowledgeable about the e-commerce space, with a strong vision of where the markets are headed.
• 7+ years combined work experience with B2B customer segments, in advertising tech, SaaS, and/or relevant e-commerce industries.
• Strong analytical, communication, organizational, presentation, and leadership skills.
• Strong written and verbal communication skills, qualitative analysis skills, and project management skills are required.
• Excellent interpersonal skills with experience leading cross-functional teams and interacting with technical, non-technical, professional, and executive levels.
• Experience creating go-to-market positioning and strategies in software.
• Ability to craft compelling stories, collateral, and tools around technology products and services for both business and technical buyers.
• Technically savvy and intellectually curious about new technologies and how they work/enable new customer solutions.