Senior Product Marketing Manager

Ask any employee to explain their benefits, and you'll likely get a confused shrug. Ask any HR leader if their benefits investment is working, and you'll get an honest "I don't know." For employees, benefits are confusing and overwhelming. For HR and finance leaders, benefits are the second-largest expense, but they lack the visibility to know what's working and what's wasted.

At Avante, we're changing that. We're an AI-native benefits intelligence platform built to turn benefits complexity into clarity. For employees, our agent Carly provides personalized, always-on benefits guidance. For benefits leaders, our agent Ava monitors their entire program, surfaces what needs attention, and delivers strategic intelligence on costs, utilization, and outcomes in seconds. Together, these agents create a closed-loop system where employee engagement data informs benefits strategy, and smarter strategy improves the employee experience.

We're based in Seattle and work 4 days a week in the office (one day remote). We've proven the platform with Fortune 2000 customers and we're now scaling our go-to-market motion. We're hiring our first  Senior  Product Marketing Manager to own how Avante shows up to enterprise buyers.

What You'll Own

Positioning and messaging
Develop and refine product positioning for our dual AI agents (Carly and Ava) and the platform that connects them across buyer personas
Write messaging frameworks that Sales and partners can use in conversations with CHROs, CFOs, and benefits leaders
Create competitive positioning and battlecards that help us win against DIY solutions, traditional benefits platforms, and chatbot vendors

Sales, Customer Success, and partner enablement
Build bottom-of-funnel sales collateral: business case templates, ROI narratives, objection handling guides, demo storytelling, and one-pagers
Develop case studies and customer proof points that speak directly to enterprise buyer concerns
Create pitch decks, leave-behinds, and sales collateral for different stages of the enterprise sales cycle
Build enablement materials for partners including brokers, consultants, and implementation partners
Create upsell and expansion messaging to support Customer Success

Product launches and releases
Own launch plans for new product capabilities, coordinating across Marketing, Sales, and Product
Write release notes, feature announcements, and customer communications
Train Sales and Customer Success on new features and how to position them

Market and competitive intelligence
Track the competitive landscape using AI tools for ongoing monitoring and analysis
Recommend positioning updates based on competitor movement and market dynamics
Analyze buyer feedback, win/loss data, and sales conversations to refine messaging
Stay current on benefits industry trends, regulations, and enterprise HR and finance priorities

Customer insights and proof points
Conduct customer interviews and develop case studies that demonstrate ROI and business impact
Translate product usage data and customer feedback into messaging improvements
Build customer proof points and references to support enterprise sales cycles

What We're Looking For

Experience
5 to 7 years in product marketing, preferably in B2B SaaS selling to enterprise buyers
Track record of building messaging and sales content that directly contributed to closing deals
Experience working cross-functionally with Sales, Product, Customer Success, and leadership

Skills
Exceptional writer who can produce high volumes of sales collateral, enablement materials, and customer-facing content
Strong AI fluency with the ability to use AI tools to scale research, writing, and competitive analysis without sacrificing quality
Ability to translate complex product capabilities into clear, differentiated value propositions across formats
Comfortable operating in enterprise sales cycles with multiple stakeholders and long evaluation timelines
Ability to work independently and make decisions without constant oversight
Experience with competitive analysis and positioning strategy
Knowledge of benefits, HR tech, or AI is a plus but not required

Working style
You move quickly and don’t wait for perfect information before taking action
You leverage AI tools to scale your output and increase effectiveness
You’re comfortable being the first PMM hire and building from scratch
You can operate at both a strategic and execution level
You push back with data and conviction when needed

How We Work

Our four values aren't aspirational. They translate into concrete operating tenets that shape how we make decisions every day.

Beat Yesterday. We re-evaluate our own toolkit every quarter, because the workflows that made you effective three months ago may already be outdated. We act on 70% of the information rather than waiting for certainty. We timebox, execute, and iterate, getting work in front of real people quickly instead of polishing in isolation. And we own our output regardless of how we produced it. AI can get you 80% of the way there. Everything that goes out with your name on it is your responsibility to review, refine, and stand behind.

Embrace Type 2 Fun. We take on hard problems and find meaning in the work, even when it's uncomfortable. We assume good intent and follow up directly rather than venting in side channels. We celebrate wins loudly and specifically, naming the actual behavior so the whole team learns what great looks like. We are on by default, because we owe it to each other and to our customers to be available beyond what a regular corporate job would demand. And we do unscalable things today that build scalable advantages tomorrow: every white-glove implementation, every hand-built QBR deck, every late-night RFP turnaround earns us the right to scale later.

Stay Hungry, Stay Curious. We expect everyone to be the expert on AI in their function before anyone asks them to be. The landscape changes weekly. When you learn something, teach it. Learn enough about adjacent functions to ask good questions. Ask the question you think is too basic, because in complex domains like benefits, the cost of a wrong assumption can be a lost account. And remember: curiosity without urgency is a hobby. Learning has to translate into action on a timeline that matches the opportunity.

Act Like an Owner. We say the uncomfortable thing early, raising missed commitments or quality gaps directly with the person within 48 hours. We surface problems when they're small, not the week they become a crisis. Customer-facing work gets priority, always. And we close the loop every time, because over-communication is a feature at our stage, not a bug.