Senior Sales Representative

This is a customer-facing, consultative sales role within the National Purina Retail channel partnering with Tractor Supply Co and other Farm and Ranch Retailers with a focus on driving feed sales in the assigned territory. Success comes from leveraging industry-leading tools, including analytical dashboards and technical expertise, while building strong relationships with retailer teams, store associates, managers, and district leaders, to boost brand presence and in-store sales. The position is responsible for growing market share through proprietary products and ensuring both customer and end-consumer satisfaction.

This position is remote (virtual) and offices from home but must be located within this territory which is in the following states: Wisconsin, Minnesota, Illinois, Michigan, and Indiana

Candidates will be expected to live in the geography. 

Responsibilities include:

45% Sales Activities

• Promote the Purina Animal Nutrition brand by partnering with local store management, driving product visibility, and ensuring flawless execution of promotions.

• Conduct regular store visits within assigned territory to build strong relationships and support premium product sales that exceed targets and budget goals.

• Deliver exceptional results in retail environments through strategic engagement and performance-driven initiatives.

35% Business Execution

• Act as the primary communication link between field teams and internal departments, including marketing, supply chain, and innovation.

• Maintain in-depth knowledge of Purina branded products to support sales and training initiatives.

• Build strong, trust-based relationships with accounts to enable training events, new store onboarding, and growth activities.

• Develop strategic partnerships with key customer leaders such as Regional Vice Presidents, District Managers, Store Managers, Team Leads, and Receivers.

• Collaborate effectively with peers and Customer Development Managers across the territory to ensure alignment and execution.

• Record results and manage administrative responsibilities through the CRM platform.

20% Collaboration and Strategy

• Partner with cross-functional teams to create impactful sales and marketing collateral.

• Build strong internal and external relationships across divisions and companies to support broader growth objectives.

• Drive innovation by introducing new strategies and trend-forward approaches to elevate opportunities within the territory.

Required Experience/Knowledge/Skills

• Bachelor’s Degree in Ag or related business field (ex.  Animal Science/Nutrition, Ag Business, Ag Education)

• 2+ years successful sales and/or nutritional experience influencing individuals through knowledge

• Ability to manage shifting and multiple priorities, motivated, responsive manner with shoppers and Retail store associates

• Relationship skills: ability to create and maintain positive relationships with current and future accounts.  Proven ability to interact well with customers, suppliers, employees, and management at all levels

• Strong financial and analytical acumen; sales data analysis to create strong results

• Able to relate Purina business strategies for positive outcomes 

• Ability to work independently and within cross-functional teams

• Ability to resolve conflict or store complaints as they arise

• Strong general management skills including ability to resolve issues quickly and effectively, analytical and strategic thinking

• Communication skills: written and oral, including strategy presentations to staff at all levels

• Creative thinker: possess the ability to develop and create new ideas, systems, and relationships for the success of the company

• Planning skills: must have the ability to develop specific plans and goals to help in accomplishing tasks effectively and efficiently

• Ability to effectively lead and manage through change

• Proficient in Microsoft office applications, including virtual tools

• Willing and able to do extensive travel, including overnight Travel:  75%

• Ability to lift 50 lb. bags

This is a sales role that is compensated with a target mix of base salary plus incentives. Base salary is dependent upon experience/tenure and generally ranges between $93,360- $140,040. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested. 

Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities.