Senior Specialist, Corporate Social Media

About the teamZillow’s Corporate Affairs team, composed of Communications and Government Relations, is responsible for growing awareness for Zillow Group’s portfolio of innovative products and services, enhancing its brand reputation and affinity and amplifying advocacy efforts with various audiences including consumers, real estate professionals, policymakers, regulators and investors. Through earned and owned media channels, on-the-ground engagement and data and research, the Corporate Affairs team strengthens Zillow’s position as a thought leader in housing, technology, and real estate.

About the role

Zillow is looking for a Senior Specialist, Corporate Social Media & Content Strategy to help shape how the company shows up across social platforms - connecting brand, business priorities, and culture through smart, platform-native storytelling.

This role sits on the Communications team and reports to the Senior Manager, Corporate Social Media. You’ll play a key role in executing and evolving Zillow’s corporate social presence across B2C, B2B, and employee audiences, with a strong focus on LinkedIn, Instagram, YouTube, and emerging platforms.

Corporate social at Zillow is not a distribution channel - it’s a strategic communications tool. This role is for someone who understands how ideas move on the internet, has strong creative judgment, and can balance originality, speed, and brand responsibility. You’ll be expected to bring ideas forward, test and iterate, and operate with a high degree of autonomy in a remote-first, high-accountability environment.

What you’ll do:

Shape and execute corporate social content

• Execute Zillow’s corporate social strategy across LinkedIn, Instagram, YouTube, and emerging platforms, in close partnership with the Senior Manager

• Own day-to-day content planning, publishing, and approvals across corporate channels

• Help determine what content belongs on which platform—and why—based on audience behavior, performance data, and cultural context

• Bring a strong point of view on formats, cadence, and creative direction
   

Create and refine content hands-on

• Write and edit clear, compelling, platform-native social copy

• Be comfortable creating and shaping content directly—writing, refining assets, and occasionally handling light editing when needed (editing experience is a plus)

• Spot creative opportunities through social listening, trend monitoring, and cultural awareness

• Apply learnings from how leading brands show up on social, without chasing trends blindly or forcing moments
   

Monitoring, analytics, and insight generation

• Monitor performance, conversations, and real-time activity across platforms

• Prepare channel-level reporting and contribute to monthly scorecards

• Analyze what’s working (and what’s not) and translate insights into concrete recommendations
   

Project management and collaboration

• Manage timelines, workflows, and approvals across multiple stakeholders and workstreams

• Keep projects moving efficiently in a remote environment, with strong ownership and follow-through

• Partner with Communications, Government Relations, Brand, Talent Brand & B2C & B2B marketing teams to ensure clarity, consistency, and quality

• Support community engagement and contribute to real-time monitoring and crisis readiness

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $90,900.00 - $145,100.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $86,300.00 - $137,900.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 5+ years of experience in social media, digital communications, or content strategy

• Deep understanding of how content travels on the internet and how audiences behave across platforms like LinkedIn, YouTube, and Instagram

• Strong writing and editing skills, with excellent creative judgment and taste

• Comfortable being hands-on with content creation; light editing experience is a plus

• Strong project management skills and the ability to manage multiple priorities independently

• Experience monitoring performance and using data to inform creative decisions

• Comfortable navigating ambiguity and making smart calls without perfect information

• Highly self-directed and effective in a remote-first environment

Nice to have

• Experience working on corporate or executive social content

• Familiarity with social listening and analytics tools

• Experience in tech, real estate, or adjacent industries

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.