Senior Technical Program Manager, SMB & Growth Marketing

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Job Category

Program & Project Management

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Technical Program Managers (TPMs) play a critical role at Salesforce, leading large-scale, cross-functional initiatives within our Technology, Marketing & Products organizations. TPMs are responsible for programs and portfolios of programs from beginning to end, streamlining processes and fostering more effective communication. They work closely with executives and key company partners to drive critical programs and activities across the company.

We are looking for a highly skilled Senior Technical Program Manager (IC) to lead technology programs for SMB & Growth Marketing. This role is responsible for partnering with technology teams to define the vision, roadmap, and marketing requirements for current and future technology programs that leverage data, AI, and marketing technology to achieve marketing goals. You will represent the priorities and needs of the SMB & Growth Marketing organization, and work closely with our internal marketing technology and product teams who are responsible for implementing these solutions. This position requires a mix of technical program management, marketing knowledge, and marketing technology expertise. The ideal candidate is an expert IC leader who can partner with technology teams to define requirements, drive cross-functional alignment, partner with technical teams, influence executives, and lead marketing technology initiatives from definition through to adoption.

Responsibilities

• Program management: Lead end-to-end planning, execution, and delivery of complex, cross-functional technology programs that enable growth marketing initiatives.

• Technical strategy: Partner with marketing, marketing technology, data science, and product teams to define program vision, strategy, and success metrics aligned with business goals.

• Vision and roadmap: Champion continuous improvement by identifying opportunities to optimize marketing technology processes, workflows, and tools. Translate marketing goals and use cases into detailed technical and functional requirements for data, AI, and marketing technology solutions.

• Stakeholder communication: Drive cross-functional alignment by facilitating communication, decision-making, and accountability among executives, marketing leaders, and technical stakeholders.

• Cross-functional leadership: Cultivate deep, positive, and influential relationships with senior business leaders and technical teams across organizational boundaries, effectively prioritizing, unblocking, and removing systemic cross-team impediments at scale.

• Performance Tracking: Define, track, and communicate key Program KPIs , providing transparent reporting that measures progress against strategic business outcomes.

Qualifications

• Bachelor’s degree in Computer Science, Engineering, Marketing, Business, or a related field.

• 8+ years in Technical Program Management, Product Management, or a related technical leadership role within technology or marketing organizations.

• Demonstrated success in leading complex, cross-functional programs that deliver scalable marketing technology, data, or AI-driven solutions, and driving programs from concept through delivery.

• Deep understanding of marketing technology ecosystems (CRM, CDP, marketing automation, personalization, analytics, AI/ML) and strong technical acumen to translate marketing strategies into technical requirements.

• Exceptional communication, stakeholder management, and executive influencing skills across technical and non-technical audiences.

• Strong analytical and problem-solving skills, with the ability to synthesize complex data and business needs into actionable insights.

• Excellent organizational skills and attention to detail, capable of managing multiple priorities in fast-paced environments.

• Proven ability to drive adoption and change management for new technology programs across large organizations.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $162,600 - $223,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.