Social Media Analyst

Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
The Social Media Analyst plays a critical role in safeguarding NBCUniversal's talent, executives, brands, and productions from digital and physical threats. This position emphasizes expertise in social media research and monitoring, leveraging open-source intelligence (OSINT) to identify and assess potential risks. The analyst will conduct investigations into persons of interest, monitor global events, and provide actionable insights to support executive protection and crisis management efforts.
The ideal candidate will have strong familiarity with social media platforms, digital communities, and OSINT methodologies, with the ability to synthesize complex information into clear, concise assessments. This role demands discretion, analytical rigor, and the ability to operate effectively in a fast-paced, high-stakes environment.
Key Responsibilities:

• Social Media Monitoring & Analysis: Track and analyze social media platforms and digital communities to identify threats, negative sentiment trends, and potential security risks.
• OSINT Investigations: Conduct open-source investigations into persons of interest targeting NBCUniversal talent, executives, and brands.
• Event Impact Assessment: Monitor global events and incidents, assessing potential impact on NBCUniversal operations and personnel.
• Threat Reporting: Produce timely, accurate, and actionable intelligence reports for internal stakeholders, including senior leadership.
• Incident Response: Triage and respond to incoming security concerns from employees, talent, and executives via email and ticketing systems.
• Cross-Functional Collaboration: Work closely with Cybersecurity, Messaging, Client Services, and other internal teams to support integrated security initiatives.
• On-Call Support: Participate in on-call rotations for escalated incidents involving high-risk individuals or large-scale threats.
• Process Improvement: Assist in developing and refining case management workflows, playbooks, and response protocols.
• Trend Awareness: Maintain up-to-date knowledge of global security trends, social media behaviors, and emerging digital threats.

Qualifications

• Bachelor's degree required; preferred fields include Cybersecurity, Digital Forensics, Criminal Justice, or related disciplines.
• 2+ years of experience in intelligence analysis, cybersecurity operations, or digital investigations.
• Minimum 1 year of experience in a command center or intelligence fusion environment.
• Strong written and verbal communication skills; ability to translate complex threats into actionable insights.
• Demonstrated expertise in social media monitoring, OSINT research, and threat intelligence collection.
• Ability to work independently and collaboratively under pressure, including during crisis situations.
• Strong organizational skills and attention to detail, with the ability to manage multiple concurrent tasks.
• High ethical standards and discretion in handling sensitive information.

Preferred Qualifications:

• Advanced OSINT capabilities and deep familiarity with social media platforms for proactive intelligence gathering.
• Experience in corporate security, cyber intelligence, military intelligence, or criminal investigations.
• Knowledge of case management systems and incident response workflows.
• Data analysis skills, including pattern recognition and trend analysis.
• Understanding of executive protection principles and high-risk travel assessments.
• Ability to brief senior stakeholders and contribute to strategic decision-making.
• Flexibility to work extended hours, weekends, and holidays as needed.

Additional Requirements:

• Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of four days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $75,000 - $85,000
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].