The Social Media Director will drive growth and brand relevance across multiple platforms, creating strategic content and engaging communities while leading high-performing teams effectively.
Company Overview:
Role:
Key Responsibilities:Growth at Scale
Strategy That Ships
Creative Leadership
Craft Obsession
Community Is the Strategy
Performance & Influence
Cross-Functional Leadership
Future POV
Qualifications/Skills:You have
You are
To be a strong fit, you embody our Core Values:
Why This Is Different:
Why You'll Love Working With Us:
Function’s mission is simple: help 8 billion people live 100 healthy years. Since launching in 2023, we’ve made whole-body lab testing and MRI scans a consumer product. We’re a TIME100 Most Influential Company, backed by $350M+ from top-tier investors, serving hundreds of thousands on subscription. Our ambition: make Function the default health brand—like Google for search or Uber for rides.
Social is the pulse of culture—and this role owns it. This is a high-visibility, high-accountability seat that drives both growth and brand. You’ll scale reach and relevance fast, set creative standards, and win in real time across platforms.
You’re a strategist, creative director, and operator in one. You ship relentlessly, defend your POV with data, and believe community is the strategy. If you haven’t personally posted, responded, or made calls in the moment, this isn’t for you.
- End-to-end ownership of multi-channel social growth with a mandate for step-change results.
- Proven performance across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook—each with a clear role.
- Build and run an always-on, performance-driven social engine.
- Translate company priorities into platform-native content and experiments.
- Move on signal, not ego.
- Set the creative bar with exceptional taste and cultural judgment.
- Decide what to ignore, adapt, or originate—no trend chasing.
- Create formats and moments others copy.
- Sweat the details: voice, captions, pacing, color, typography, systems.
- Make Function recognizable without a logo.
- Stay ahead of platform changes and act early.
- Model best-in-class real-time engagement: fast, human, on-brand.
- Build teams, processes, and response frameworks that scale quality at speed.
- Define the metrics that matter and hold the line.
- Clearly report impact to leadership.
- Teach the org how social drives the business.
- Shape launches and narratives with marketing, brand, creators, partnerships, product, and comms.
- Own a clear view of where social is going in 1–3 years—and build for it.
- 8+ years owning social strategy and execution at scale.
- Meaningful growth across multiple platforms to millions of followers.
- Deep real-time operating experience.
- Sharp creative taste and the confidence to defend it.
- Strong analytics tied to business outcomes.
- Experience building and leading high-performing teams.
- Fast, decisive, and accountable in public.
- Detail-obsessed, not precious.
- Calm under pressure.
- Opinionated, curious, always learning.
To be a strong fit, you embody our Core Values:
- Ruthless Prioritization:
- We don’t let perfect get in the way of progress.
- We move quickly to drive value, not perfection.
- We prioritize what drives impact.
- We never compromise on standards of excellence.
- Member-First, Always:
- We design and deliver like we’re caring for someone we love.
- We create clear, actionable, human experiences.
- We prioritize responsiveness, peace of mind, and outcomes.
- We empower members with truth, clarity, and care.
- One Team, Moving Fast:
- We are aligned in purpose, prioritization, and speed.
- We gather diverse perspectives to make informed decisions.
- We clear paths for each other and move fast together.
- We communicate clearly and respectfully, rallying around shared goals.
- Radical Ownership, Relentless Execution:
- We don’t just ship—we own outcomes and drive results.
- We act with urgency and precision.
- We anticipate, initiate, and follow through.
- We meet challenges with grit and pragmatism.
- We embrace new tech to deliver better outcomes.
- Mission Over Ego:
- We are ruthlessly aligned to our mission—and leave ego at the door.
- We disagree and commit.
- We don't tolerate politics or withholding information.
- We operate with honesty, transparency, and respect.
- Sustained Integrity in Every Detail:
- We earn trust by obsessing over accuracy, quality, and clarity in everything we do
- We prioritize clinical precision—data must be right.
- We sweat the details because outcomes depend on them.
There’s no playbook. You’ll write it. This is a chance to define how the category-defining health brand shows up in culture, earns trust, and builds community at scale. If you want to push social forward—not manage it—this role is for you.
Why You'll Love Working With Us:
We value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you.
At Function, we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer, we do not discriminate on the basis of race, color, gender identity, ancestry, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other occupationally irrelevant criteria.
Join the Function Health team and become a part of our mission to build a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.
Important Notice: Legitimate communication from the Function Health team will always come from an email address ending in @functionhealth.com. Function Health will never request personal information such as banking details or payment during the hiring process. Please be cautious of communications or job offers that come from other email domains, instant messaging platforms, or unsolicited calls. If you ever have doubts about the legitimacy of a communication, please reach out to us directly at [email protected].
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