The Pokémon Company International
Sr. Community Manager (Esports, Organized Play)
Get to know The Pokémon Company International
The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.
Learn more online at corporate.pokemon.com and pokemon.com.
Get to know the role
Job Title: Sr. Community Manager (Esports, Organized Play)
Job Summary: As part of the larger Brand Communications organization, the Community Marketing & Livestreaming team is responsible for utilizing owned channels to inform, engage, and to establish two-way communications with Pokémon’s players and fans.
This role will lead on strategy to connect with our larger Play! Pokémon community, working with Sr. Manager, Community & Livestreaming and Community Manager, Esports roles to connect official and unofficial Pokémon competitive organizations to property stakeholders, using tools and platforms to create communication and feedback pathways both to and from our players and fans. The role will coordinate cross-departmentally (Marketing, Public Relations, Premier Events, Organized Play, Product Development, and Customer Service) to support organizational and promotional goals, providing thought leadership and a strategic point of view to ensure community engagement initiatives are integrated into the company’s broad marketing strategy.FLSA Classification (US Only): Exempt
People Manager: No
What you’ll do
Lead global strategy for community marketing endeavors promoting the overall Play! Pokémon organization, from live events to local game store play, leaning on industry best practices to inform our methods and grow our audience.
Strategize which digital spaces we create and reach Play! Pokémon fans through and how we do it, with the goal of meeting our community where they are and introducing new ways to bring them together.
Develop foundational strategy to support the Play! Pokémon local game store community, leveraging new and established relationships with partnered game store owners, Regional Professors, and other community leaders to identify opportunities to delight and inform local game store players.
Manage resources supporting Play! Pokémon digital community growth, including discovery and research of new vendors, onboarding and management of supporting contractors, and regular auditing of current resources to remain on trend with evolving business needs and objectives.
Work with leadership across stakeholder departments and teams to identify opportunities for growth and support of the Play! Pokémon digital community, forming partnerships and mutually beneficial touchpoints across TPCi.
Sophisticate the methods in which we track and report on fan sentiment within owned and organic communities, anticipating trending concerns and communicating effective feedback and potential solutions to appropriate teams.
Collaborate with key partner teams including PR, Customer Support, Trust & Safety, and others in tracking player and spectator issues to determine scale, escalation, and reactive strategy.
Actively work with consumer-facing teams (I.e., Social Marketing, Email, Live Streaming, etc.) to ensure there’s alignment in the way we reach Play! Pokémon fans across our ecosystem.
Lead in the creation of what a healthy community landscape looks like for the Play! Pokémon organization in the context of the larger Pokémon brand.
What you’ll bring
Six (6) to eight (8) years of proven experience of related professional experience. Applicable experience includes community management for gaming and entertainment industries, local game store communities, and for video games and/or mobile games.
In-depth knowledge and understanding of social media and community platforms (X/Twitter, Discord, Reddit, Forums, YouTube, Instagram, TikTok, Snapchat, Facebook, etc.) and how they can be leveraged to reach our fans and achieve business goals.
Understand the “always on” nature of social media and community management with a willingness to work off-hours as needed to ensure best practice, channel security, brand safety and timeliness of messaging.
Proven expertise in developing compelling social media strategies and effective content strategies to drive community enthusiasm and engagement.
Understanding of what drives the success of marketing for official, modern esports organizations and local game store communities.
Experience creating, implementing, measuring and reporting on campaign and content performance.
Expert on how to strategically recommend the best mix of marketing channels for a campaign to efficiently target high value demographics.
Avid Pokémon player and fan - knowledge and deep expertise in the franchise is a huge plus.
Ability to travel and participate in on-site events and activations.
Experience with developing and managing digital communities in Latin America is a plus.
Experience with managing or supervising a community management team is a plus.
Experience working within strict brand and/or legal guidelines is a plus.
Experience working within a highly-regulated industry is a plus.
Base Salary Range: For this role, new hires generally start between $117,000 - $155,000 per year. The full range is $117,000 - $210,000 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.
#LI-CK1 #LI-Hybrid
How you’ll be successful
- Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
- Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.
What to expect
- An innovative culture driven by impact, delivering meaningful outcomes.
- Company events that celebrate the spirit of Pokémon.
- Competitive cash-based compensation programs.
- 100% employer-paid healthcare premiums for you.
- Generous paid family leave.
- Employer-paid life insurance.
- Employer-paid long and short-term income protection insurance.
- US Employees: 401k Employer Matching.
- UK/IRE/MX Employees: Pension Employer Contributions.
- Fitness reimbursement.
- Commuter benefit.
- LinkedIn learning.
- Comprehensive relocation package for certain roles.
- Hybrid work environment.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at [email protected].
Top Skills
The Pokémon Company International Bellevue, Washington, USA Office
TPCi is in a trendy area with plenty of bars and restaurants. Plus, the office is easy to get to with various train and bus stops being close by.
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