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Nutrafol

Sr. Customer Analyst - Marketing Analytics

Reposted 8 Days Ago
Easy Apply
Remote
Hiring Remotely in United States
95K-105K Annually
Senior level
Easy Apply
Remote
Hiring Remotely in United States
95K-105K Annually
Senior level
Own customer reporting and analysis across lifecycle metrics (acquisition, retention, churn, LTV). Write and optimize complex SQL in Snowflake, build standardized datasets and dashboards, analyze cohorts and subscription dynamics, support experimentation and measurement, ensure data accuracy through QA and documentation, and deliver executive-ready insights to cross-functional teams.
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Keep Growing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

Nutrafol is looking for a Senior Customer Analyst - Marketing Analytics to join our Retention & Loyalty organization. In this role, you will own customer reporting, analysis, and insight generation across the full customer lifecycle — from acquisition through subscription, retention, and churn. You’ll partner closely with Retention Marketing, Loyalty, Product, and Data teams to turn complex customer data into clear, actionable insights that drive decision-making.

You are highly analytical, detail-oriented, and comfortable working directly with large datasets in Snowflake (or similar environments). You know how to translate data into stories, dashboards, and recommendations that influence strategy. You enjoy digging into customer behavior, identifying patterns, and answering ambiguous business questions with structured analysis. You thrive in fast-paced, cross-functional environments and take pride in data accuracy, consistency, and clarity.

Responsibilities

  • Own customer reporting and analysis across key lifecycle metrics including acquisition, retention, churn, engagement, and lifetime value
  • Write, maintain, and optimize complex SQL queries in Snowflake to support recurring reporting, ad hoc analysis, and experimentation
  • Build and maintain standardized customer datasets, metrics, and reporting frameworks to ensure consistency across teams
  • Partner with Retention, Lifecycle, Loyalty teams to define analytical requirements and answer strategic business questions
  • Analyze customer behavior trends, cohort performance, and subscription dynamics to surface insights and growth opportunities
  • Support experimentation and testing by defining success metrics, building measurement frameworks, and analyzing results
  • Create clear, executive-ready dashboards, summaries, and readouts that translate data into actionable recommendation
  • Ensure data accuracy and quality through validation, documentation, and ongoing QA of reports and queries
  • Contribute to best practices for customer analytics, reporting standards, and metric definitions

Requirements

  • 4–6+ years of experience in data analytics, customer analytics, or business intelligence within an eCommerce company
  • Advanced SQL skills with hands-on experience querying large datasets
  • Strong experience analyzing customer, subscription, or lifecycle data
  • Proven ability to translate complex data into clear insights and recommendations for non-technical stakeholders
  • Experience working with metrics such as retention, churn, LTV, cohort analysis, and engagement
  • High attention to detail and strong ownership of data accuracy and reporting quality
  • Excellent communication and stakeholder management skills
  • Comfortable working in a fast-paced, cross-functional environment

Nice to Have

  • Experience in subscription, DTC, or healthcare/wellness businesses
  • Experience supporting lifecycle marketing, loyalty programs, or CRM initiatives
  • Familiarity with CDPs, marketing platforms, or event-based data models
  • Experience building dashboards in tools like Looker, Tableau, or similar
  • Experience mentoring junior analysts or contributing to analytics best practices
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$95,000$105,000 USD
Perks & Benefits
  • Fully remote work experience
  • Comprehensive medical, dental, and vision package, including FSA program
  • 401K with employer match
  • Quarterly Bonus Program
  • Flexible PTO
  • Two company-wide wellness breaks every day
  • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
  • Monthly wellness stipend
  • Monthly internet stipend
  • Monthly cell phone stipend
  • Annual learning & development stipend
  • Wellness Program, including virtual Wellness Sessions
  • Free meditation app membership (Headspace)
  • Free Nutrafol subscription
  • Pet insurance discounts and benefits

California residents may review our CCPA notice here. 

Top Skills

Cdp
CRM
Event-Based Data Models
Looker
Snowflake
SQL
Tableau

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