Sr Demand Generation Manager

Alkami is a leading cloud-based digital banking solutions provider for financial institutions in the United States that helps clients to transform through retail and business banking, digital account opening and loan origination, payment fraud prevention, and data analytics and engagement solutions. Alkami’s Mobile App Platform has been certified by J.D. Power for providing clients with “An Outstanding Mobile Banking Platform Experience.”

Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably’s Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). Through our bold investments in technology and people, we empower our clients to grow confidently, adapt quickly, and build thriving digital banking communities through tailored experiences for over 19.5M users.

As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title.

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The Demand Gen Manager (Credit Union Segment) will report to the Senior Growth Marketing Manager and serve as a key member of the Marketing team responsible for driving pipeline growth across Alkami’s bank segment.
This role sits at the intersection of marketing, sales, and data. The Demand Generation Manager will design and execute integrated demand generation programs that combine account-based marketing, AI-enabled personalization, and multi-channel campaigns to generate qualified pipeline and accelerate revenue growth.
The ideal candidate is both strategic and highly operational—someone who can design scalable go-to-market systems while executing campaigns that produce measurable business outcomes. Key Responsibilities & Duties

• Develop and execute integrated demand generation programs that drive pipeline across Alkami’s bank segment, leveraging channels including digital advertising, email, SDR collaboration, industry partnerships, and events.

• Lead account-based marketing strategies targeting priority financial institutions and named accounts in partnership with Sales and SDR teams.

• Design and manage multi-channel campaigns across web, email, LinkedIn, programmatic advertising, industry publications, and targeted ABM initiatives.

• Leverage first-party data, intent signals, firmographic data, and technographic insights to prioritize accounts and identify buying signals.

• Utilize AI-powered tools and workflows to accelerate campaign development, personalization, messaging optimization, and campaign analysis.

• Collaborate closely with Product Marketing, Sales, and Revenue Operations to align messaging, campaign strategy, and pipeline generation goals.

• Monitor, analyze, and optimize campaign performance across the marketing funnel to improve engagement, conversion, and pipeline generation.

• Measure and communicate marketing impact through clear reporting on pipeline influence, campaign ROI, and revenue attribution.

• Drive continuous experimentation across messaging, targeting, and channels to identify and scale high-performing growth strategies.

• Develop strong relationships with cross-functional stakeholders and ensure alignment between marketing strategy and sales execution.

Qualifications

• 6+ years of experience in demand generation, growth marketing, or account-based marketing within a SaaS or fintech environment.

• Bachelor’s degree in Business, Marketing, or a related field or equivalent work experience.

• Proven experience driving pipeline growth through multi-channel demand generation programs.

• Experience partnering closely with Sales, SDR, and Revenue Operations teams to align marketing efforts with revenue goals.

• Experience working with modern marketing technology stacks including CRM, marketing automation, sales engagement platforms, and intent data tools.

• Strong analytical and reporting skills with experience measuring campaign performance and pipeline attribution.

Desired Skills

• Experience marketing to banks, credit unions, or financial institutions.

• Experience with marketing automation and sales engagement platforms such as Salesforce, Marketo, HubSpot, Salesloft, and Gong.

• Familiarity with account-based marketing platforms such as Terminus, Demandbase, or 6sense.

• Experience leveraging AI tools to support campaign development, messaging optimization, and data analysis.

• Strong project management skills with the ability to manage multiple initiatives and stakeholders simultaneously.

• Excellent communication skills with the ability to clearly articulate marketing impact and strategy to leadership.

• A data-driven mindset with a passion for experimentation, optimization, and continuous learning.

The salary range for this position is: $110,000 - $130,000Cool Things to Know

Not Just Any Company: Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including remote-first environment, unlimited paid time off, 401(k) with employer match, and more.

Work Authorization: We cannot offer employment sponsorship at this time. Candidates must be eligible to work in the US for full-time employment.

Recruiters: We are not looking for outside recruiting firms to help us in this search. Thank you for understanding.

Pay Transparency: As of January 1, 2023, new states and locales have enacted pay equity laws that require more pay transparency by employers in the following states: California, Colorado (effective January 1, 2021), Connecticut, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island and Washington.

The Important Stuff

Alkami Technology is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Alkami is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Alkami are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Alkami will not tolerate discrimination or harassment based on any of these characteristics. Alkami encourages applicants of all ages.

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J.D. Power 2024 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit jdpower.com/awards.