Sr. Digital Marketing Specialist, Product Feed Management (Hybrid - Seattle, WA)

Nordstrom is seeking a Sr. Digital Marketing Specialist, Product Feed Management to own and scale our marketing product feed infrastructure across paid media and marketing platforms. This role will be responsible for monitoring and managing product feed operations and ongoing optimizations, including schema mapping implementation, to maximize performance. They will adapt strategy to support all channels’ requirements, platform and algorithm updates, system migrations, emerging channel needs (e.g., social search, LLMs, media networks), evolving user behaviors, and continuous performance improvement opportunities across Nordstrom Enterprise and Retail Media initiatives. The ideal candidate has deep experience with product feeds, Feedonomics (or similar feed management tools) and media ecosystems, and thrives in a highly cross functional environment. This role is a critical enabler of how our products are discovered by our customers.

A day in the life...

Product Feed Management & Governance

• Own Nordstrom’s marketing product feed strategy and execution across all media platforms, including Google, Salesforce, Meta, TikTok, Pinterest and others
• Maintain product taxonomy, attribute mapping, and data transformation rules to meet channel-specific requirements
• Partner with Product and Engineering to manage and maintain a marketing-wide product feed system
• Establish and enforce governance for product feed rules, including:
  • Brand and product suppressions
  • Attribute transformations and enrichment
  • Creation of custom fields and flags to support campaign and platform needs
• Intake, prioritize, and implement feed-related requests from media, brand, merchandising, and other stakeholders
• Monitor feed quality, freshness, and error rates across platforms
• Troubleshoot feed issues and proactively identify opportunities to improve data accuracy and performance
   

Catalog & Platform Enablement

• Maintain and optimize product catalogs within media platforms to support ongoing and ad hoc campaign needs
• Build and manage platform specific catalogs (e.g., brand specific, category specific, promotional catalogs) to enable media execution
• Ensure catalog health, policy compliance, and alignment with platform requirements
• Stay current on media platform feed requirements, best practices, and policy changes
   

Cross Functional Partnership

• Partner closely with Product and Engineering to define requirements for new feed capabilities, enhancements, and integrations
• Act as the primary business owner for Marketing product feeds, including enterprise data migrations, roadmap input, feature testing, and ongoing tool health

You own this if you have...

• 4+ years of experience in product feeds, marketing technology, media enablement, or eCommerce operations
• Hands on experience with Feedonomics or similar feed management platforms
• Strong understanding of media ecosystems (Google, Meta, TikTok, etc.) and how product feeds power performance
• Experience managing complex data rules, transformations, and governance frameworks
• Proven ability to work cross functionally with Product, Engineering, and Marketing teams, as well as reacting quickly to changing business needs
   

Preferred:

• Experience in retail, eCommerce, or marketplace environments
• Familiarity with PIMs, DAMs, or commerce platforms
• SQL, JSON, RegEx or other data manipulation experience a plus (not required)
• Experience supporting retail media networks or large-scale catalog operations

#LI-Hybrid

We’ve got you covered…

Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

• Medical/Vision, Dental, Retirement and Paid Time Away

• Life Insurance and Disability

• Merchandise Discount and EAP Resources

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com. 

Please be mindful that there may be legal notices and requirements related to this job posting that are specific to your state. Review the Career Site FAQ’s for relevant information and guidelines.

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Pay Range Details

The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. 
Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.