Sr Director, Digital Marketing

ABOUT ENOVIS™

Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company’s extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond. For more information about Enovis, please visit www.enovis.com.

What You'll Do

At Enovis™ we pay attention to the details. We embrace collaboration with our partners and patients, and take pride in the pursuit of scientific excellence — with the goal of transforming medical technology as we know it.

Because that’s how we change the lives of patients for the better. And that’s how we create better together. Why work at Enovis? See for yourself.

As a key member of the Bracing & Supports Marketing team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes.

Job Title:
Sr. Director Digital Marketing

Reports To:
VP, Global Marketing Communications & Digital

Position Summary: The Head of Digital Marketing steers the organization’s online marketing strategies, overseeing the development and deployment of campaigns that engage audiences across various digital platforms. This role encompasses a broad spectrum of responsibilities, from setting the digital marketing direction and goals to analyzing market trends and customer behavior online. By harmonizing the efforts of different teams, including content, SEO, and social media, the Head of Digital Marketing ensures a cohesive and consistent brand message. Their expertise not only enhances the company’s online presence but also drives growth by tapping into new markets and opportunities through innovative digital channels. This position requires a blend of creative thinking and analytical prowess to adapt strategies in the fast-evolving digital landscape, aiming to maximize the organization’s reach and impact in the digital sphere.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand visibility and achieve marketing goals.
• Oversee the creation and management of digital content across various platforms, including websites, social media, and email marketing.
• Analyze digital marketing analytics and data to measure campaign performance and identify areas for improvement.
• Manage the digital marketing budget, allocating resources efficiently to maximize return on investment.
• Lead and mentor a team of digital marketing professionals, fostering a collaborative and innovative work environment.
• Negotiate and manage relationships with digital advertising platforms and vendors to ensure optimal service and cost-effectiveness.
• Explore and integrate new digital technologies and tools into the marketing strategy to stay ahead of industry trends.
• Ensure compliance with all relevant laws and regulations governing digital marketing and advertising, including data protection and privacy laws.

Head Of Digital Marketing Job Requirements

Education: A Head of Digital Marketing typically holds a Bachelor’s or Master’s Degree in Marketing, Business Administration, or a related field. Coursework often includes digital marketing strategies, analytics, SEO, content marketing, and social media. Advanced degrees may delve deeper into strategic management, consumer behavior, and digital innovation. While a Professional degree isn’t uncommon, it usually focuses on specialized areas within digital marketing, enhancing leadership and technical skills relevant to the digital landscape.

Experience: The ideal candidate for Head of Digital Marketing should possess extensive experience in digital marketing strategies, including SEO, PPC, social media, and content marketing. A background in leading successful marketing campaigns, managing a team, and driving digital transformation is essential. On-the-job training in advanced digital tools and analytics, as well as participation in professional development programs to stay ahead of digital trends, is crucial. Experience in budget management, stakeholder engagement, and cross-functional collaboration will strengthen the candidate’s profile.

Certifications & Licenses: No specific certifications or licenses are typically required for the job of Head of Digital Marketing.

Head Of Digital Marketing Skills

Omnichannel Strategy Development: Developing a seamless customer experience across all digital and physical touchpoints involves analyzing analytics, customer behavior, and market trends. The goal is to ensure consistent messaging and engagement, leveraging data-driven insights to optimize interactions at every stage of the customer journey, thus enhancing brand loyalty and driving sales.

Conversion Rate Optimization: By employing data-driven strategies, improvements are identified and implemented across various digital platforms to enhance user experience and maximize conversion rates. Analyzing user behavior, conducting A/B testing, and adapting marketing strategies are critical tasks to increase the efficiency of sales funnels and drive revenue growth.

Digital Brand Management: Ensuring a cohesive online identity across digital platforms involves the coordination of marketing strategies for consistent messaging and brand perception. Analytics are used to monitor brand performance and adapt strategies, optimizing digital presence and engagement.

Advanced Analytics and Data Interpretation: The ability to translate insights from complex data sets and analytics tools into actionable strategies is crucial. It involves identifying trends, forecasting outcomes, and measuring the effectiveness of marketing initiatives with a data-driven approach to decision making and strategy development.

SEO and SEM Leadership: Optimizing keyword strategies for organic traffic and managing paid search campaigns for high conversion rates are central tasks. Analyzing market trends, adjusting strategies in real-time, and optimizing budget allocation are necessary for maximizing ROI.

Influencer Partnership Management: Identifying and negotiating strategic collaborations with influencers to drive measurable engagement and ROI involves a keen eye for brand alignment. This skill set allows for leveraging the credibility and reach of influencers, amplifying brand messaging across diverse audiences.

The role demands frequent collaboration with team members, other departments, and external partners, making communication skills and a cooperative spirit crucial. Despite the fast-paced nature of digital marketing, companies are increasingly mindful of creating a supportive environment, offering opportunities for professional growth and emphasizing the importance of mental well-being. Travel might be required for industry conferences or client meetings, adding variety to the routine.

“Creating better together”. It’s the Enovis purpose, and it’s what drives us and empowers us every day on a global scale. We know that the power to create better – for our customers, our team members, and our shareholders – begins with having the best team, pursuing common goals, operating at the highest levels, and delivering extraordinary outcomes.

What does creating better together mean to us at Enovis? Discover the “why” behind our purpose, values and behaviors:

 Our Enovis Purpose, Values and Behaviors on Vimeo

We offer a comprehensive benefits package that includes:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Spending and Savings Accounts
• 401(k) Plan
• Vacation, Sick Leave, and Holidays
• Income Protection Plans
• Discounted Insurance Rates
• Legal Services

Currently, Enovis does not provide sponsorship for employment visas (e.g., H-1B) and will not offer such sponsorship in the future. Applicants must already have full-time work authorization in the United States, both now and in the future, without requiring sponsorship.

ABOUT ENOVIS
Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent, and innovation, the company’s extensive range of products, services, and integrated technologies fuels active lifestyles in orthopedics and beyond. Visit www.enovis.com to learn more.

EQUAL EMPLOYMENT OPPORTUNITY
Enovis provides equal employment opportunities based on merit, experience, and other work-related criteria without regard to race, color, ethnicity, religion, national origin, sex, age, pregnancy, disability, veteran status, or any other status protected by applicable law. We also strive to provide reasonable accommodation to employees’ beliefs and practices that do not conflict with Enovis policies and applicable law. We value the unique contributions that every employee brings to their role with Enovis.

Join us in creating better together.

EQUAL EMPLOYMENT OPPORTUNITY
Enovis provides equal employment opportunities based on merit, experience, and other work-related criteria without regard to race, color, ethnicity, religion, national origin, sex, age, pregnancy, disability, veteran status, or any other status protected by applicable law. We also strive to provide reasonable accommodation to employees’ beliefs and practices that do not conflict with Enovis policies and applicable law. We value the unique contributions that every employee brings to their role with Enovis.