Sr. GTM Campaigns Manager

About the Role:

PitchBook’s Marketing team is a world-class B2B growth engine, fueling the company’s momentum as the pulse of private capital markets. Operating at the pace of our complex and opportunity-rich industry, we deliver impactful marketing that adapts to shifting market dynamics while bringing clarity, precision, and creativity to every stage of the customer lifecycle. Through an agile blend of Brand, Creative, Content, Go-to-Market, Channel, and Operations strategies, we ensure our work doesn’t just inform—it shapes. United by purpose and leveraging a data-driven approach, our team empowers PitchBook to meet the speed of private capital and help customers move forward with conviction

The Senior GTM Campaign Manager designs and executes integrated marketing campaigns to drive acquisition, retention, and revenue growth within PitchBook’s core customer segments. This role ensures that external go-to-market activities are unified and aligned to segment-specific product and data roadmaps, market opportunities, and revenue targets. It blends lifecycle marketing practices, account-based marketing principles, and audience insights to deliver campaigns that reflect the priorities and goals of each segment. This role is highly cross-functional and will collaborate closely with commercial business units and marketing functions for campaign launches. The ideal candidate can operate autonomously and fluidly between strategic planning and hands-on execution. 

Primary Job Responsibilities:

• Partner with commercial GTM teams to identify high-value accounts and co-build strategies that support business and revenue targets across PitchBook’s defined commercial segments
• Collaborate with Sales, Customer Success, Product Marketing, Customer Insights, and other relevant teams to align on campaign messaging, taking into consideration product or data specific roadmaps, customer needs, and account plans
• Partner with marketing stakeholders to develop and execute multi-channel campaigns that reflect the priority goals of each segment
• Create strategic segment-oriented campaigns to drive revenue expansion and reduce churn, ensuring value propositions are relevant to the customer journey
• Analyze campaign performance by segment to identify trends, opportunities, and areas for optimization
• Maintain campaign briefs, workback schedules, and deliverable tracking to ensure smooth and timely execution
• Present campaign insights and performance reports to key stakeholders; recommend refinements for continued improvement
• Collaborate with peers across GTM Campaigns to ensure consistency and scalability in marketing execution
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

Skills and Qualifications:

• 5+ years of enterprise B2B marketing experience
• Background in all areas of go-to-market campaigns: campaign planning, lifecycle marketing, account-based marketing, integrated marketing campaigns, marketing operations, and marketing analytics
• Experience working cross-functionally across commercial and marketing teams to design and execute on targeted acquisition, retention, and growth marketing campaigns
• Skilled at navigating and understanding enterprise sales motions across a variety of customer types
• Passionate about understanding PitchBook’s varied customers and providing them with great experiences while impacting the business
• Self-starter attitude who can work independently as needed and is empathetic, positive, and motivated to improve processes to more successfully deliver complex work
• Solid analytical foundation. A data-driven approach to this work is expected and helps enable innovation and creativity
• Expert communicator with excellent verbal, written, visual/presentation, and interpersonal communication skills
• Ability to thrive, and be agile within, in a fast-paced environment within a high-growth company
• Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily
• Must be authorized to work in the United States without the need for visa sponsorship now or in the future

Benefits + Compensation at PitchBook:

Physical Health            

• Comprehensive health benefits
• Additional medical wellness incentives 
• STD, LTD, AD&D, and life insurance

Emotional Health 

• Paid sabbatical program after four years
• Paid family and paternity leave 
• Annual educational stipend
• Ability to apply for tuition reimbursement
• CFA exam stipend 
• Robust training programs on industry and soft skills 
• Employee assistance program
• Generous allotment of vacation days, sick days, and volunteer days 

Social Health 

• Matching gifts program
• Employee resource groups
• Subsidized emergency childcare  
• Dependent Care FSA
• Company-wide events
• Employee referral bonus program  
• Quarterly team building events

Financial Health 

• 401k match
• Shared ownership employee stock program 
• Monthly transportation stipend  

*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.

Compensation

• Annual base salary: $112,000-$133,000
• Target annual bonus percentage: 10%

Working Conditions:

At the heart of our company is a belief in the power of in-person collaboration. Being together in the office fuels our creativity, strengthens our connections, and drives the innovation that sets us apart. Our culture is built on spontaneous moments—those hallway conversations, whiteboard brainstorms, and shared celebrations in each of our global offices—that simply can’t be replicated remotely. This role is expected to be in the office 5 days a week.

The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

Life At PB:

We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It’s our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we’ve heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.

We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.

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