Sr Integrated Media Planner

• Partnering with research and strategy team members to develop and present integrated media recommendations 

• Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions 

• Mastering an understanding of how digital channels work together to drive different business outcomes 

• Mentoring and train junior planning team members 

• Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise 

• Using syndicated research to build rationale for recommended media strategies 

• Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success 

• Negotiating with vendors to secure the best inventory and pricing available for our clients 

• Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners. 

• Operating with a solutions-oriented approach and a high degree of client servicing 

• Ensuring high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members 

• Remaining on-top of advertising trends and provide POVs to clients on topics such as the cookie-less future and AI enhancements

• Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign 

• Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full 

• Assisting Finance in billing executions and discrepancies 

• Completing traffic sheets and assisting with gathering creative assets and instructions as needed 

WHAT YOU BRING TO THE TABLE

4+ years of experience in digital media buying and planning 
• Previous experience in client servicing roles  

• Previous experience mentoring junior team members 

• Strong understanding of programmatic media and real-time bidding 

• Strong proficiency with holistic media planning fundamentals and media planning tools 

• Experience with syndicated research tools 

• Experience working alongside a Demand Side Platform 

• Strategic thinking and proactive detail-oriented client service skills 

• Strong written and verbal communication skills 

• Strong issue resolution and problem-solving capabilities 

• Ability to work well in a cross functional team environment 

• Advanced Excel and PowerPoint skills 

• Commitment to creating inclusive, respectful environments where all voices are valued and supported. 

• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning. 

BONUS POINTS

• Hands on DSP buying experience 

• Experience working with a 3rd party ad server 

• Experience in digital reporting dashboards such as Datorama 

• Basis Certified