Sr. Manager, Corporate Events

We are seeking a dynamic and results-oriented Senior Manager, Corporate Events to lead the vision, strategy, and execution of GuidePoint Security’s corporate event portfolio. This senior leader will play a critical role in shaping how we engage prospects at net-new accounts, deepen relationships with existing customers, and accelerate pipeline and revenue growth through high-impact event experiences.

As a key member of the Corporate Marketing Team, you will be responsible for developing an integrated events strategy that positions GuidePoint as the trusted leader in cybersecurity solutions and services. This role requires a blend of strategic thinking, operational excellence, and people leadership, as you will oversee a small team and collaborate closely with senior executives, sales, partners, and cross-functional stakeholders.

This is a remote position reporting to the Director of Vendor and Event Marketing. The ideal candidate brings deep expertise in B2B enterprise cybersecurity event marketing, a proven track record of building scalable event programs that deliver measurable business impact, and the ability to influence across the organization.

Roles and Responsibilities:

Strategy & Leadership

• Develop and own the corporate events strategy in alignment with GuidePoint’s brand, business priorities, and growth objectives.
• Lead, mentor, and develop a small team, ensuring alignment, accountability, and professional growth.
• Act as a trusted advisor to sales and executive leadership on event investments and ROI.

Event Management

• Oversee end-to-end planning, execution, and optimization of Tier-1 corporate events, including trade shows, conferences, vendor sponsorships, and large-scale activations.
• Drive innovation in event design and engagement strategies to differentiate GuidePoint and maximize audience impact.
• Partner with regional marketing to ensure cohesion across corporate and field-led initiatives.

Cross-Functional Collaboration

• Work closely with stakeholders across marketing, Vendor Management, regional marketing and sales to ensure event objectives, messaging, and positioning are met.
• Build and execute integrated pre, during, and post-event campaigns that amplify reach and accelerate pipeline.
• Collaborate with internal and external vendors (agencies, logistics, catering, facilities, shipping, etc.) to deliver seamless experiences.

Measurement & Optimization

• Define and track KPIs, including pipeline impact, ROI, and attendee engagement, ensuring consistent reporting to stakeholders.
• Analyze event performance to identify opportunities for continuous improvement and greater efficiency.
• Manage budgets, vendor contracts, vendor sponsorships and project timelines with rigor and transparency.

Required Experience:  

• 8+ years of experience in B2B enterprise event marketing, with at least 3 years in a leadership or senior management role.
• Proven track record of designing and executing large-scale, high-impact events that drive measurable business outcomes.
• Strong people management skills with experience leading teams and cross-functional initiatives.
• Exceptional project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Executive presence and communication skills, with the ability to influence and build consensus across stakeholders.
• Expertise in event technologies, integrated marketing campaigns, and pipeline reporting.
• Experience working in cybersecurity, technology, or a fast-paced B2B environment preferred.
• Experience with CRM platforms such as Salesforce
• Proficiency with Marketing Automation Platforms (MAP) such as Marketo
• Minimum 50% travel requirement
• Ability to lift up to 50 lbs. as needed for event support
• Bachelor’s degree in Marketing, Business Administration, or a related field