Sr. Marketing Associate, Lifecycle & Loyalty

What you get to do every day:

• This role blends strategy and execution, providing the opportunity to truly own initiatives, from ideation through implementation. You’ll have a meaningful impact on how we interact with our customers, driving deeper connections and lasting loyalty.
• Design and evolve Backcountry’s cross-channel lifecycle strategy—with a sharp focus on growing LTV, repeat purchase rate, frequency, and long-term customer satisfaction.
• Own end-to-end lifecycle campaign execution, including segmentation, journey logic, dynamic content personalization, QA, deployment, and analysis.
• Lead the implementation and optimization of our loyalty program, anchored in customer insights, commercial impact, and seamless integration across our systems.
• Serve as the go-to expert on what our CRM platform can (and can’t) do—and how to push its limits. Stay ahead of trends in CRM tech, deliverability, and operational best practices.
• Monitor platform and campaign health—bounces, complaints, deliverability issues, and data sync errors—and own incident response plans.
• This overview isn’t exhaustive—we’re always evolving, and your responsibilities will too. You’ll have plenty of opportunities to take initiative, grow your role, and explore new ideas.

What you bring to the role:

• 4+ years of experience in CRM, retention, lifecycle, or email marketing—preferably in a fast-paced e-commerce or DTC environment.
• Experience hands-on in executing email marketing campaigns using ESPs.
• Strong organizational skills with meticulous attention to detail.
• Strong analytical skills—you can comfortably interpret data, run tests, and make data-driven marketing decisions.
• A collaborative attitude—you build positive relationships and communicate effectively across teams.

What’s in it for you?

• PTO  
• Medical/Dental/Vision and a variety of supplemental policies available  
• Company 401K match 
• Company Health Spending Account (HSA) match 
• Company provides group life insurance at no cost  
• Paid Holidays  
• Birthday off with pay! 
• Pet Insurance 
• Generous employee discounts 

What our interview process looks like:

• Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better: 
• 📞 Step 1: Match most of the requirements and qualifications for the position? We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember, you’re also interviewing us! 
• 📝 Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently. 
• 👩🏽‍💻Step 3: Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and challenges you’ve faced. Be prepared with detailed examples. Concise and well-organized answers are ideal. 
• ✍🏽 Step 4: Offer! This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know you’ll be excited about.