We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values inclusion, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.
As a Sr Marketing Manager you will take the lead on our B2B and B2C campaign strategies. In this pivotal role, you’ll work closely with teams to build a demand gen pipeline for sales as well as bridge students with job training programs. Your expertise in performance marketing and strategic attitude will play a crucial role in generating high-quality leads for our sales team and ensuring the success of our student recruitment campaigns.
This isn’t a role with rigid playbooks. We thrive on creativity, curiosity, and data. You’ll work closely with the Head of Marketing and collaborate across sales, operations, product, content, and agency teams. If you love building campaigns that get results, are excited by A/B testing, and energized by optimizing media mix plans—keep reading!
What you'll do here:
Lead the development and execution of our Account-Based Marketing (ABM) strategy
Design and run lead generation campaigns to drive top- and mid-funnel growth
Collaborate closely with the sales team to align on target accounts and understand buyer journeys
Partner with the content team to ensure campaigns deliver the right message at the right time
Help maintain a healthy sales pipeline through strategic marketing initiatives
Lead full-funnel B2C marketing campaigns to drive student enrollment in training programs
Develop and manage multi-channel media plans across platforms like paid search, social media, programmatic, and connected TV (CTV)
Analyze campaign performance data to continuously optimize and refine marketing strategies
Build and maintain strong relationships with employer and training program partners
Understand partner needs and align marketing efforts to attract ideal candidates
Skills you will need here:
6–10 years of experience in performance marketing or demand generation
Proven track record in both B2C and B2B marketing environments
Demonstrated ability to manage budgets, agency relationships, and campaign performance
Strong analytical mindset with a passion for using data to drive decisions
Independent thinker with sound judgment and a proactive approach to problem-solving
Comfortable experimenting, iterating, and learning from both wins and failures
Collaborative team player who communicates with confidence and clarity
Creative problem-solver who brings fresh ideas and strategic thinking to the table
Motivated by impact and driven to help others succeed
Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$77,000.00 - $90,000.00 USDTop Skills
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