Sr Product Marketing Manager, Financial Services Product Marketing

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Are you a great storyteller? Passionate about customer success? Inspired by technology disruption? And most of all, do you love Financial Services and want to make a big impact on the industry?
At Salesforce, the Financial Services Product Marketing team is responsible for creating and executing the marketing strategy for our portfolio of products designed specifically for Banks, Wealth Managers, and Insurance Companies. We are investing in AI products that are purpose built for the industry and you’ll be at the hub of this company-wide transformation.
This is an opportunity that allows you to exercise your strategic vision, storytelling skills, and technical expertise.
Our Product Marketers are storytellers: simplifying complex concepts, crafting stories that are human and easy to relate to, highlighting customer success, and grounded in an understanding of our products & capabilities. We measure our success by our ability to develop relevant positioning and messaging, create innovative demos that bring our product use cases to life, and drive programs that bring new customers into the business.
We are looking for someone with technical knowledge and a skill for translating our current and future capabilities into compelling stories. You are a big picture innovator who isn’t afraid to roll up your sleeves and craft compelling content to support our customers, partners, and sales teams.
You are comfortable both producing and presenting live demos, messaging, and enablement to our internal and customer audiences. In this role, you will work cross-functionally with other marketers, product managers, sales teams, and more. You’ll partner across this large cross-functional team to showcase Salesforce through the lens of Banking, Wealth Management, and Insurance.
Responsibilities

• Partner with Product Management to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging.
• Roadmap our product strategy to life in launches, new releases, content, campaigns, events, and sales enablement.
• Partner closely with industry product marketers, campaigns, solution engineering, and other product marketers to drive cross-functional alignment on programs to drive pipeline.
• Develop succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our complete portfolio of products.
• Keep current with technology trends and incorporate new technologies into our keynotes and demos.
• Partner with Solution Engineering and Product Management to create high quality demo assets for our website and events

Required Skills

• 5+ years of experience in technical product marketing, product management, or solution engineering at a high tech company focused on financial services, or directly at a financial services institution
• Experience with the Salesforce products and/or other SaaS and B2B technology platforms. Salesforce Certifications (Administrator, Developer) and Trailhead badges a plus.
• Experience with enterprise applications such as CRM, Core Banking and Insurance Platforms, Middle Office Automation or homegrown solutions
• Expertise in building product demos end-to-end, from building compelling narratives that accurately position our products and align to our corporate messaging, to owning the technical execution in demo videos and demo orgs
• Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers
• Consistent track record in defining/driving project execution with minimal guidance and performing well in a fast-paced environment
• Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.

Preferred Skills

• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
• A natural collaborator with a willingness to drive hands-on tactical execution
• Excellent written and verbal communication skills
• Video design and editing skills including the ability to record and produce polished demo videos using tools like Adobe Premier, Camtasia, or FinalCut.
• A winning attitude that inspires optimism, fun, and the desire to always be learning!

 

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $169,600 to $233,200.

For Illinois based roles, the base salary hiring range for this position is $155,400 to $213,800.